HP invites millennials in India to ‘Bend the Rules’ with Bindass?blur=25

HP is inviting youth to share their stories by uploading a video on Facebook, Twitter or YouTube. A winning entry will get a chance to share their inspiring story through a short film which will be aired on Bindass

exchange4media Staff Oct 11, 2014 12:11 PM

It's not a single-user consumer, but multi-user consumption: Vishnu Mohan?blur=25

With technology taking centre stage, the three words that will shape the future are payments, commerce and community, says Vishnu Mohan, CEO, Havas Media APAC

Henna Achhpal Oct 1, 2014 8:17 AM

DEN Networks forms JV with Jasper Infotech to launch TV channel?blur=25

The shopping-based channel will offer branded and unbranded merchandise as well as services, including vouchers offered by third party sellers

exchange4media Staff Sep 6, 2014 11:32 AM

Guest Column: Goafest - the journey from Mumbai to Goa: Arvind Sharma?blur=25

On the eve of Goafest 2014, Arvind Sharma traces the journey of Goa and shares the story of how India's biggest advertising festival has achieved the stature that it does today

Arvind Sharma May 28, 2014 8:01 AM

Ambuja Cement awards creative duties to Publicis?blur=25

Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis

exchange4media Staff Apr 3, 2014 8:05 AM

Ambuja Cement awards creative duties to Publicis?blur=25

Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis

exchange4media Staff Apr 2, 2014 6:46 PM

Lokmat highlights journalistic calibre in new campaign?blur=25

Lokmat TV's latest commercial, 'Aamhi Lokmat' (We are Lokmat), highlights this and reinforces the role of the brand in the lives of its readers as also its editorial content

exchange4media Staff Mar 19, 2014 9:59 AM

Star Life OK to air Asia Cup 2014 live in the UK & Europe?blur=25

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe

exchange4media Staff Feb 17, 2014 12:50 PM

Hewlett-Packard aggressively woos millennials with new devices?blur=25

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected

Twishy Feb 14, 2014 9:28 AM

Scarecrow felicitates the 'aam aadmi' of Indian advertising?blur=25

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff Feb 10, 2014 10:51 AM

India TV rolls out marketing campaign to promote its new look?blur=25

India TV Editor-in-Chief Rajat Sharma is the face of the campaign, which has the core message, 'Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer'

exchange4media Staff Jan 7, 2014 9:16 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Stage set for the Mumbai leg of exchange4media Conclave?blur=25

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff Nov 25, 2013 8:21 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

Ravi Deshpande launches integrated comm agency Whyness Worldwide?blur=25

"I wanted to create a truly integrated company that brings strategy, creativity, design & tech together," says Deshpande, talking about the rationale behind starting this new venture

Priyanka Mehra Nov 6, 2013 7:33 AM

Radio Recap: A creative lens of shows that have created smiles?blur=25

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Acer looks at customer engagement to ramp up profits?blur=25

Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers

Simran Sabherwal Oct 18, 2013 8:45 AM

Maxus, Aim High lead the winners' list at Big Bang Awards 2013?blur=25

Maxus bagged 10 Gold, 12 Silver & 11 Bronze metals. The agency also walked away with three major awards - Media, Digital and Mobile Agency of the Year

Deepa Balasubramanian Sep 23, 2013 8:01 AM

Northpoint & Veena Gidwani Associates launch PR learning programme?blur=25

The programme will help business managers optimise the outcomes of PR for their brands through a holistic approach

exchange4media Staff Jul 25, 2013 5:56 PM

Where do brands falter while creating the right retail experience??blur=25

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM