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Star Movies Select HD to premier ‘Southpaw’ on 17 September?blur=25

Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw

exchange4media Staff Sep 13, 2016 12:22 PM

ICMA 2016: Marketers deliberate on how to measure the impact of Content Marketing on businesses?blur=25

The panel comprised of Devendra Deshpande, Sonali Malaviya, Akash Banerji, Vasantha Kumar, Sunil Buch and Pankaj S.Parihar

exchange4media Staff Sep 1, 2016 8:03 AM

Graphic India hires Narendra Deshpande as Senior VP Production & Operations?blur=25

Deshpande will work with Co-Founder & CEO, Sharad Devarajan to expand Graphic India’s animation projects and pipeline

exchange4media Staff Jul 9, 2016 8:09 AM

MEC launches MEC Touchpoints?blur=25

The new tool allows MEC to identify category-specific consumer touchpoints for brands.

exchange4media Staff Jul 8, 2016 2:07 PM

GSK Healthcare forays into aesthetics segment with Sensodyne Whitening?blur=25

GSK has partnered with ecommerce major – Snapdeal to exclusively launch Sensodyne Whitening. By adopting the ecommerce platform for this launch, the brand is moving in a direction with consumer preferences of speedy and hassle free online buying

exchange4media Staff May 5, 2016 8:04 AM

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students?blur=25

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

Whyness bags creative mandate for VIP?blur=25

Following a multi-agency pitch, Whyness has been handed the creative mandate for luggage maker VIP.

exchange4media Staff Feb 5, 2016 11:49 AM

Moneycontrol  goes Hip Hop?blur=25

Moneycontrol’s latest video promoting its app download campaign is making news for its novel treatment with foot-tapping beat, snappy lyrics & stylish visual treatment.

exchange4media Staff Jan 22, 2016 10:42 AM

Moneycontrol  goes Hip Hop?blur=25

The strategy behind moneycontrol's app download campaign is, while other apps make you spend your income, the new moneycontrol app helps you build your income, this idea has been taken forward in the form of a music video.

exchange4media Staff Jan 22, 2016 9:26 AM

Disney India’s brand tie-ins at Rs 30 crore for Star Wars: The Force Awakens?blur=25

Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.

exchange4media Staff Dec 24, 2015 8:35 AM

Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study?blur=25

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally

exchange4media Staff Nov 17, 2015 12:36 AM

3 news photographers assaulted by PAC personnel while covering VHP protest in Varanasi?blur=25

This is the second attack on media persons in one week. A similar incident took place in Dadri last week where a mob attacked the crew of NDTV

exchange4media Staff Oct 7, 2015 11:11 AM

DDB MudraMax (North) appoints Pushpendra Singh as Senior VP ?blur=25

Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager and will focus on driving efficiencies and partner relationships

exchange4media Staff Aug 25, 2015 6:06 PM

Trendspotting: e-commerce players apprehensive about app-only approach?blur=25

Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium

Ankur Singh Jul 29, 2015 9:31 AM

Trendspotting: As m-commerce rises, industry battles out key hurdles?blur=25

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

Eros International launches online entertainment platform, ErosNow?blur=25

To capitalize on this growing market, Eros is announcing a series of initiatives to the ErosNow platform, including releasing films immediately after theatrical release and prior to their television release

exchange4media Staff Jul 18, 2015 2:42 PM

Dentsu Aegis Network and Northpoint Centre of Learning launch PG career program in OOH Advertising?blur=25

It is designed to give a thorough working knowledge of Out of Home Advertising & Communications including retail, rural and experiential and how they are all inter-related

exchange4media Staff Jul 3, 2015 9:22 AM

Cannes 2015: Looking for priceless nuggets: Ashwini Deshpande?blur=25

"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle

Ashwini Deshpande Jun 22, 2015 8:06 AM

Differentiate or die: Anuradha Aggarwal?blur=25

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

We have to rechristen the terms we use in the media plan: R Gowthaman?blur=25

Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC

Henna Achhpal Oct 22, 2014 7:58 AM