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Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content

exchange4media Staff Aug 23, 2018 8:57 AM

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The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

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ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM

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Sehgal was recognised for his outstanding leadership and contribution to the advertising industry and immeasurable contribution to social causes

exchange4media Staff Jul 27, 2018 8:59 AM

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As the nation awaited the outcome of the closely fought contest between the leading political parties in Gujarat and HP assembly elections, India’s leading news network – News18 Network, once again, proved to be the leader with the fastest and most accurate results

exchange4media Staff Dec 20, 2017 7:15 PM

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This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy Dec 6, 2017 8:51 AM

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DishTV has joined hands with home-grown e-commerce major, Flipkart to bring to its customers a hassle-free Dish TV connection anytime, anywhere, just a click away.

exchange4media Staff Sep 11, 2017 3:06 PM

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The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

exchange4media Staff Sep 2, 2017 7:58 AM

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The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Printadvertisements

exchange4media Staff Jul 8, 2017 7:24 AM

The Marketing Society launches in India?blur=25

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Priyanka Mehra Jun 29, 2017 8:13 AM

Whyness Worldwide wins creative mandate for Godrej Locking Solutions and Systems?blur=25

Godrej Locking Solutions and Systems wishes to deepen its brand footprint and consolidate presence and reach in the market that it has dominated

exchange4media Staff Jun 27, 2017 8:04 AM

Guest Column: Diary of a CCC (Complete Companion @Cannes)?blur=25

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Ashwini Deshpande Jun 22, 2017 9:02 AM

Maiboli viewers to celebrate Gudi Padwa with Mrunmayee Deshpande?blur=25

The channel has planned a festive special for the day, featuring the Marathi actress

exchange4media Staff Mar 22, 2017 1:22 PM

92.7 BIG FM deepens connect with citizens with launch of BIG City Pride Awards?blur=25

The awards will honour people, places, and businesses that are the pride of the city across Kolkata, Bangalore, and 14 CHR markets of the radio network every month

exchange4media Staff Mar 3, 2017 1:43 PM

Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category?blur=25

The ad campaign is dedicated to Rasna’s journey of spreading love for decades, across generations

exchange4media Staff Feb 24, 2017 8:01 AM

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The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India?blur=25

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra Jan 24, 2017 9:38 AM

HP India appeals to audience with a humourous new campaign?blur=25

This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based

Priyanka Mehra Dec 8, 2016 9:20 AM