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The display ads featured exciting, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar.

exchange4media Staff Feb 20, 2018 11:04 AM

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Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Misbaah Mansuri Feb 16, 2018 8:53 AM

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Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through Airtel TV app

exchange4media Staff Feb 12, 2018 1:30 PM

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Taglined ‘Dare. Don’t Stay There’, the campaign showcases unconventional ways to bid adieu to your existing jobs and join the Hotstar tech team

exchange4media Staff Jan 20, 2018 9:54 AM

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Campaign designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service to build the future of online video for the world

exchange4media Staff Jan 15, 2018 2:52 PM

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With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Madhuwanti Saha Jan 15, 2018 8:56 AM

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Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar Dec 29, 2017 8:50 AM

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In today’s digital world where businesses need to be agile and adaptive to an ever-changing media landscape, ABP News has been a constant innovator

exchange4media Staff Dec 26, 2017 2:08 PM

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The association will allow hit series from Awesomeness including Freakish, T@gged and Confess to reside on the platform under the Hotstar Premium library

exchange4media Staff Dec 22, 2017 12:00 AM

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Star India re-imagines IPL 2018, A total of 700 mn fans to enjoy the grand spectacle

exchange4media Staff Dec 20, 2017 8:52 AM

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Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed to thrive long enough to be future ready

Anam Khan Dec 8, 2017 8:48 AM

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Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

exchange4media Staff Dec 8, 2017 8:45 AM

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Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

exchange4media Staff Nov 30, 2017 8:50 AM

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The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

exchange4media Staff Nov 30, 2017 8:49 AM

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Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN looks to forge ahead minus IPL, which added Rs 1300 crore to its kitty last season

Simran Sabherwal Nov 24, 2017 9:03 AM

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Hotstar has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season

exchange4media Staff Nov 22, 2017 12:52 PM

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Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

exchange4media Staff Nov 15, 2017 8:58 AM

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The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Venkata Susmita Biswas Nov 9, 2017 8:53 AM