hotstar
Vivo IPL?blur=25

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Mohanlal?blur=25

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan Apr 8, 2019 8:41 AM

hotstar?blur=25

The ad campaign has been conceptualised and executed by DDB Mudra Group

exchange4media Staff Apr 2, 2019 2:12 PM

Vivo IPL?blur=25

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan Apr 1, 2019 8:26 AM

Hotstar VIP?blur=25

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

SwiggyHotstar?blur=25

Swiggy POP will be integrated on the Hotstar app so that viewers can order food while watching matches

exchange4media Staff Mar 25, 2019 1:58 PM

OTT?blur=25

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy Mar 25, 2019 8:33 AM

e4m recap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 23, 2019 9:47 AM

Hotstar?blur=25

Starting 20th March, Hotstar VIP will give audiences access to exclusive new shows, serials before TV and live sports at Rs 365 a year

exchange4media Staff Mar 19, 2019 7:02 PM

Hotstar Vivo IPL Campaign?blur=25

Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics

exchange4media Staff Mar 18, 2019 1:12 PM

Hotstar?blur=25

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee Mar 18, 2019 9:09 AM

Hotstar?blur=25

Hotstar’s Executive Vice President Sidharth Shakdher, and SVP & Head, Client and Agency, Gulshan Verma talk about people connecting with family & friends over cricket despite being far from each other

Moumita Bhattacharjee Mar 12, 2019 8:31 AM

Hotstar?blur=25

The video-streaming platform is eyeing 30 crore viewers during this season of the Indian Premier League

exchange4media Staff Mar 8, 2019 5:59 PM

Hotstar?blur=25

OTT platform Hotstar has launched Hotstar Specials that will showcase exclusive, authentic, big and bold stories

exchange4media Staff Mar 5, 2019 5:10 PM

Hotstar?blur=25

Jackie Shroff, Vikrant Massey, Pankaj Tripathi, Mita Vashisht & Atul Kulkarni among big names to feature in the shows

exchange4media Staff Mar 4, 2019 3:23 PM

Hotstar?blur=25

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas Feb 6, 2019 8:21 AM

Hotstar?blur=25

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas Jan 21, 2019 8:39 AM

netflix?blur=25

Online Curated Content Providers say no to censorship, and have voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India

exchange4media Staff Jan 18, 2019 10:53 AM

Hotstar?blur=25

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff Jan 15, 2019 9:26 AM

Hotstar?blur=25

Hotstar Specials will feature shows from the best storytellers of the country, including Shekar Kapur, Neeraj Pandey, Kabir Khan, Nikhil Advani, Ram Madhvani, Venkat Prabhu and Salman Khan

exchange4media Staff Jan 14, 2019 8:15 PM