Though the importance of money can't be sidelined, it's the idea that gets one to create a product in the market that no one has yet created, says the Chairman & MD of CavinKare

Deepa Balasubramanian Oct 15, 2013 7:42 AM

Banana Brandworks is currently working on a campaign for VBJ, which will coincide with the opening of its expanded gold and silver showroom

Deepa Balasubramanian Aug 29, 2013 7:58 AM

The brand is banking on social media to connect with prospective customers & understand current audience to offer better products & services

exchange4media Staff Feb 26, 2013 6:53 PM

The agency won the business after a pitch process, which involved several media agencies, including Starcom and OMD

exchange4media Staff Dec 13, 2012 6:59 PM

Internet Moguls will plan, implement and execute the entire digital marketing for Lemon Tree Hotels over the next three years

exchange4media Staff Oct 13, 2012 9:12 PM

There is an imperative need to move beyond Kotler’s 4 Ps of marketing to an engaging digital model, share industry experts

Arshiya Khullar Aug 27, 2012 7:17 PM

The hospitality industry has realised the true potential of social media. Windchimes highlights some award-winning campaigns of recent times

Windchimes Communications Jun 29, 2012 8:40 PM

It plans to expand its reach and visibility with help of Internet Moguls’ expertise in the field of search engine optimisation

exchange4media Staff Jun 8, 2012 9:09 PM

After a stint of six months, Ashok Lalla has put in his papers at Mindshare as Leader, Digital, South Asia

Noor Warsia & Rahul Dubey May 22, 2012 6:40 PM

After a stint of six months, Ashok Lalla has put in his papers at Mindshare as Leader, Digital, South Asia

Noor Warsia & Rahul Dubey May 22, 2012 6:38 PM