The new logo aims to bring together the best of Taj and SATS, with an agile and innovative design that resonates across generations

exchange4media Staff Feb 26, 2019 7:05 PM

Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff Feb 11, 2019 6:22 PM

The Noida-based marketing solutions company will be responsible for marketing and communication exercises across digital assets of HIEx hotels 

exchange4media Staff Jan 24, 2019 3:10 PM

Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings

Simran Sabherwal Dec 24, 2018 8:24 AM

Aditya Ghosh credited with turning IndiGo into one of the largest and the most profitable airline in India.

exchange4media Staff Nov 15, 2018 5:02 PM

OYO will use veteran street artist Kafeel Ahmed Ansari’s rendition of ‘Bengaluru the Bengaluru Way’

exchange4media Staff Oct 9, 2018 3:52 PM

Plans to invest £40 million by looking to launch in 10 cities, including Manchester, Birmingham, Glasgow, and Edinburgh in the UK by 2020

exchange4media Staff Sep 20, 2018 1:35 PM

LinkedIn revealed the Top 25 most sought-after startups in India; Topping the list is hospitality startup OYO, followed by health and wellness startup Cure.Fit, and on-demand delivery service dunzo.in

exchange4media Staff Sep 18, 2018 12:50 PM

The report suggests that mobile can help airline and hotel brands tap into a potential sales opportunity of USD9 billion and USD 2 billion by reducing media friction

exchange4media Staff Sep 5, 2018 4:57 PM

She will be responsible for delivering OYO's mission of redefining the future of living, through sustained corporate reputation management programs & targeted brand-building campaigns

exchange4media Staff Aug 27, 2018 2:06 PM

The campaign was conceptualized out of the insight that business travel is a roller-coaster ride of highs and lows, a bit like life in a boxing ring. constant travel, back to back meetings, presentations and negotiations take a mental and physical toll on business travellers, but the payoffs are equally exciting

exchange4media Staff Jun 7, 2018 1:35 PM

Through the ad, MakeMyTrip gives a message and provides yet another compelling reason for customers and first-time users to make the most of the lucrative packages offered online

exchange4media Staff Mar 20, 2018 4:46 PM

A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room.

exchange4media Staff Mar 3, 2018 8:57 AM

Sarin said that the repositioning is focussed on making Keys Hotels a market leader

exchange4media Staff Oct 23, 2017 8:36 AM

The Mumbai-based real estate developer will develop a world class hotel at their flagship project

exchange4media Staff Apr 17, 2017 10:45 AM

The need for such a major marketing initiative was felt following the Post Disaster Need Assessment Study (PDNA) which puts the total tourism business loss to the tune of $60 billion while the asset loss accounts for $20 billion

Vinod Behl Jul 9, 2015 8:54 AM

Bhattacharyya, who was formerly Executive Editor of Mail Today, has joined BW Hotelier as Consulting Editor. Ray, who was previously Editor, Food and Hospitality for CNN-IBN, has been appointed as Executive Editor

exchange4media Staff Nov 18, 2014 5:12 PM

Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee

exchange4media Staff Oct 28, 2014 12:03 PM

Wins include brands like Tetley, Tuffware, Pepperfry,The Mobile Store, and Reseller Club

exchange4media Staff Apr 16, 2014 8:11 AM

Restructuring sees Rahul Gupta elevated as Managing Director and Amitabha Lahiri as CEO of merged business

exchange4media Staff Apr 11, 2014 7:24 AM