The $4 billion valuation is considered too steep by some analysts as the Indian market for ‘health drinks’ is seeing a sharp slowdown in growth

exchange4media Staff Nov 28, 2018 1:01 PM


Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri Sep 4, 2018 8:59 AM


Created by FCB Ulka, the campaign features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth

exchange4media Staff Aug 4, 2018 8:46 AM


We bring you a round up of the headlines making news this week

exchange4media Staff Jun 9, 2018 8:50 AM


Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri Jun 7, 2018 9:00 AM

Horlicks Mission Poshan?blur=25

Government officials, NGOs, corporate houses and citizens also to come together to support Horlicks Mission Poshan campaign

exchange4media Staff Jun 2, 2018 9:00 AM


The campaign has already won a D&AD Yellow Pencil, 12 Abbys at GoaFest, Bronze at New York Festival and was a Finalist at One Show.

exchange4media Staff May 15, 2018 8:58 AM


The film crafted by FCB India is set in the coaching hub- Kota and the film drives home the message that ‘emotional nutrition’ is just as important as ‘biological nutrition’ which is provided by ‘nutrition experts’ —mothers.

exchange4media Staff Apr 25, 2018 7:05 PM


New TVC features Madhavan manoeuvre through the challenges that his personal and professional life hurl at him

exchange4media Staff Mar 10, 2018 9:23 AM


She comes with close to two and a half decades of rich marketing experience across some of India’s most iconic FMCG brands

exchange4media Staff Dec 20, 2017 11:00 AM


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

exchange4media Staff Dec 13, 2017 8:55 AM


Women’s Horlicks launches new campaign to raise awareness about bone health amongst women

exchange4media Staff Dec 12, 2017 3:40 PM


Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise

exchange4media Staff Aug 23, 2017 3:00 PM


The mandate was earlier with JWT India................................................................................................................

exchange4media Staff Jul 8, 2017 6:36 PM

GSK Consumer Healthcare re-launches Horlicks with a new camapaign?blur=25

The new campaign will be supported by an extensive 360 degree campaign. The TVC themed ‘Baandho nahi bachpan ko’ showcases how strong immunity is the foundation of growth’

exchange4media Staff May 14, 2016 8:05 AM

BIG Ganga launches season 7 of 'Big Memsaab'?blur=25

Title Sponsor of the show is - Xpert, Co-Presented By Horlicks And Powered By Colgate

exchange4media Staff Apr 20, 2016 2:39 PM

6 Digital brand campaigns that stood out on Twitter this Women’s Day?blur=25

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff Mar 9, 2016 8:04 AM

Prashant Pandey appointed as Marketing Director, GSK Consumer Healthcare?blur=25

Pandey takes over from Jayant Singh who will be Vice President and General Manager of GSK Consumer Healthcare Brazil. Pandey had joined GSK CH India in 2008 as Marketing Head

exchange4media Staff Dec 16, 2014 8:03 AM

 Swati Bhattacharya joins Dentsu as Principal Partner-Creative, to lead Mama Lab?blur=25

Bhattacharya was NCD at JWT and was associated with the agency for 22 years. Mama Lab will be positioned in the public domain as a platform for mothers and brands to engage with one another and benefit from

exchange4media Staff Nov 4, 2014 11:46 AM