Top Story

Home >> Marketing >> Article

Kartik Raina, Dalmia Consumer Care: Consumer Centrism is not about targets, it is about deliverables

12-February-2004
Font Size   16
Kartik Raina, Dalmia Consumer Care: Consumer Centrism is not about targets, it is about deliverables

The essence of a successful organizational structure? In Kartik Raina’s (COO, Dalmia Consumer Care) words, the essence lies in defining the modal points of interface, support level for manpower, enabling and catalyzing talent, providing adequate support for information technology and support levels for node infrastructure. These were some of the thoughts discussed in Alliance India’s daylong seminar on ‘Corporate Restructuring-Readying the Enterprise to Meet Future Challenges’ in Mumbai on February 11, 2003.

The seminar featured the likes of Kartik Raina (COO, Dalmia Consumer Care), Arvind Mishra (Partner, Ernst & Young), Jagdish Kapoor (Chairman, HDFC Bank) and Advait Kurlekar (Director, Management Consulting, CEDAR Enterprise). The purpose of the seminar was to identify the need for corporate restructuring in the dynamic social ethos, the key considerations of financial restructuring, effective strategy planning and the must haves for a customer centric organizational structure.

In the session on ‘Creating a Customer Centric Organizational Structure’, Raina dwelt on the necessity of people management and conflict control. He said, “Choosing the relevant HR strategy is vital in the scheme of things. There is a need for choosing the right HR associates/partners and for identifying the gaps inherent in the organizational structure. A good HR person is one who diminishes the need for human resource in the first place. Recognition/Reward Ethos is vital, as is the need to implement development plans.

“In addition, when it comes to consumer feedback and evaluation, we need to note the distinction between ‘need to know’ and ‘nice to know.’ There needs to be adequate impetus for information technology, adequate training to develop man power, review frequency and the ability to handle bad news within an organization.”

Arvind Sharma (Partner, Ernst & Young) started his presentation on ‘Leadership and Change’ by quoting Joel Barker: “A leader is a person others opt to follow to a place they would not have gone by themselves.” Sharma highlighted the importance of organizational leadership because of the challenges faced by organizations today. He asserted, “A leader within the corporate field needs to set aggressive targets, long term goals and needs to touch base with the employees on a one-to-one basis. There needs to be no bulldozing or intimidating of the employees and the reality lies in the questions posed by employees. A leader needs to have adequate conviction and passion, needs to have a certain amount of trust in his people in addition to the expertise. It must be remembered that often the idea is more motivating than the individual itself.”

Sharma added, “The problems lie in the fact that 67 per cent of the top management does not directly meet the customers. Also, they are not able to verbalize the selling point of the brand. Leadership ought to show in all aspects, such as planning, direction and control, operations, technology and information, processes and finance. However, it must also be remembered that leadership supersedes strategy and technology processes. Even the best strategy wouldn’t work if you have less than exceptional leadership.”

Sharma summed up a leader in the corporate field as an individual who sets organizational direction and values, monitors and evaluates performance and growth, understands customers and employees, serves as an anchor for employees to rally around and acts as the spearhead of change.

J. J. Irani (Director, Tata Sons Ltd.) made a presentation on ‘ The need for Corporate Restructuring in the dynamic environment’; Jagdish Kapoor (Chairman, HDFC Bank) spoke on ‘Financial Restructuring - Issues and Key considerations’ while Advait Kurlekar (Director-Management Consulting, Cedar Enterprise) dealt with ‘Effective Strategic Planning-Transforming Vision and Mission into reality’.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.