The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

TDI International India increases strength to 100 DMRC stations?blur=25

Along with stations along the Red Line, Blue Line and Green Line, TDI has now won exclusive rights for stations along the Violet Line also. Among them, 4 stations along the violet line are soon to become operational

exchange4media Staff May 23, 2016 1:12 PM

Delhi state election boosts OOH spends?blur=25

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Good times ahead for OOH sector, but attracting talent still a challenge?blur=25

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

Technology developments will be key for OOH in 2015?blur=25

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

2014 could be a springboard for OOH sector?blur=25

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Abhinn Shreshtha Dec 31, 2014 7:53 AM

TDI bags exclusive ad rights at 42 Delhi Metro stations?blur=25

Delhi Metro advertising options are available in six lines, out of which TDI has exclusive branding options at the red line, yellow line and the green line

exchange4media Staff Nov 24, 2014 8:40 AM

We need more digital innovations in the industry: Hiyav Bajaj?blur=25

“The latest trend in airport advertising is the use of the cutting-edge digital technology, which in India has been a little slow. Digital ads have the capability to change the content instantly from a remote location. This is a radical transformation,” said Hiyav Bajaj, Director, TDI International India

exchange4media Staff Mar 31, 2012 8:07 AM

Airport advtg offers new avenue for OOH players?blur=25

With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium

Priyanka Nair Feb 22, 2012 8:35 AM

TDI adds Jindal Steel OOH biz to its kitty?blur=25

Jindal Steel & Power Ltd, in its endeavour to expand its brand’s image across the country and to ensure its vast reachability, has entrusted the task to TDI International India Pvt Ltd using their most premium display sites and the state-of-art techniques for OOH and airport ads.

exchange4media Staff Sep 16, 2011 12:52 PM