hindustan-unilever
We need to craft brands for the connected world: Hemant Bakshi?blur=25

The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address

Abhinna Shreshtha Mar 25, 2014 7:44 AM

Brandtone working on cognition-based tools for mobile campaigns?blur=25

The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things

Abhinna Shreshtha Mar 21, 2014 8:12 AM

MTV & HUL join creative forces to launch MTV Films?blur=25

Anurag Basu, Abhinay Deo, Shoojit Sircar, Rohan Sippy, Nikhil Advani & Anurag Kashyap sign up for the project; to work on made-for-TV films for the first time ever

exchange4media Staff Mar 8, 2014 10:37 AM

HUL awards its Magnum Ice Cream business to BBH India?blur=25

BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points

exchange4media Staff Mar 3, 2014 10:44 AM

HUL awards its Magnum Ice Cream business to BBH India?blur=25

BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points

exchange4media Staff Mar 3, 2014 10:14 AM

Tupperware India appoints Chandan Deep Singh Dang as CMO?blur=25

Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware

exchange4media Staff Jan 17, 2014 7:50 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers?blur=25

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

HUL rides Sachin fever, paints Wankhede Fair (& Lovely)?blur=25

Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units

Priyanka Mehra Nov 14, 2013 9:57 AM

HUL rides Sachin fever, paints Wankhede Fair (& Lovely)?blur=25

Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units

Priyanka Mehra Nov 14, 2013 8:52 AM

Guest Column: Marketers, it is time to think rural!?blur=25

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

It is imperative to have a b'cast industry that is successful & viable: Hemant Bakshi?blur=25

B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, Hindustan Unilever

Priyanka Mehra Nov 1, 2013 8:23 AM

HUL Q2 FY14 net up 13% at Rs 914 cr; beverages lead growth?blur=25

During the second quarter, the domestic consumer business of Hindustan Unilever grew 10%, ahead of market, driven by 5% underlying volume growth

Priyanka Mehra Oct 28, 2013 8:27 AM

No more leeway on digital for marketers?blur=25

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners?blur=25

Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs

exchange4media Staff Sep 7, 2013 10:42 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Lakme ups the glam quotient on social for its Fashion Week?blur=25

From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week

Priyanka Nair Sep 6, 2013 7:51 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

Increasing no. of pure mobile users in India is a major strength: Hemant Bakshi?blur=25

At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL

Saloni Surti Aug 30, 2013 8:01 AM

e4m?blur=25

Bhowmik brings to the table 12 years of experience across consumer brands in Dabur India and Hindustan Unilever

exchange4media Staff Aug 28, 2013 7:47 AM