hindustan-unilever
HUL awards its Magnum Ice Cream business to BBH India?blur=25

BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points

exchange4media Staff Mar 3, 2014 10:44 AM

HUL awards its Magnum Ice Cream business to BBH India?blur=25

BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points

exchange4media Staff Mar 3, 2014 10:14 AM

Tupperware India appoints Chandan Deep Singh Dang as CMO?blur=25

Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware

exchange4media Staff Jan 17, 2014 7:50 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers?blur=25

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

HUL rides Sachin fever, paints Wankhede Fair (& Lovely)?blur=25

Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units

Priyanka Mehra Nov 14, 2013 9:57 AM

HUL rides Sachin fever, paints Wankhede Fair (& Lovely)?blur=25

Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units

Priyanka Mehra Nov 14, 2013 8:52 AM

Guest Column: Marketers, it is time to think rural!?blur=25

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

It is imperative to have a b'cast industry that is successful & viable: Hemant Bakshi?blur=25

B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, Hindustan Unilever

Priyanka Mehra Nov 1, 2013 8:23 AM

HUL Q2 FY14 net up 13% at Rs 914 cr; beverages lead growth?blur=25

During the second quarter, the domestic consumer business of Hindustan Unilever grew 10%, ahead of market, driven by 5% underlying volume growth

Priyanka Mehra Oct 28, 2013 8:27 AM

No more leeway on digital for marketers?blur=25

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners?blur=25

Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs

exchange4media Staff Sep 7, 2013 10:42 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Lakme ups the glam quotient on social for its Fashion Week?blur=25

From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week

Priyanka Nair Sep 6, 2013 7:51 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

Increasing no. of pure mobile users in India is a major strength: Hemant Bakshi?blur=25

At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL

Saloni Surti Aug 30, 2013 8:01 AM

e4m?blur=25

Bhowmik brings to the table 12 years of experience across consumer brands in Dabur India and Hindustan Unilever

exchange4media Staff Aug 28, 2013 7:47 AM

Saugato Bhowmik appointed as Head, Consumer Products Business at Viacom18?blur=25

Bhowmik brings to the table 12 years of experience across consumer brands in Dabur India and Hindustan Unilever

exchange4media Staff Aug 27, 2013 11:01 AM

Now, online ads come under ASCI scanner?blur=25

For the first time, ASCI has tracked & upheld complaints against four online ads, which include two HUL brands - Ponds BB Cream & Sun Silk Perfect Straight

exchange4media Staff Aug 24, 2013 9:32 AM

Viacom18 & Amagi partner to enable HUL micro-target comm in each region?blur=25

Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon

exchange4media Staff Aug 21, 2013 9:59 AM