While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff Dec 4, 2018 9:17 AM

In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd took the first and second spot, respectively

exchange4media Staff Nov 9, 2018 8:12 AM

Online portals Flipkart and Trivago climbed to the second and fourth positions, respectively

exchange4media Staff Oct 24, 2018 8:20 AM

In June 2018, ASCI investigated complaints against 208 advertisements

exchange4media Staff Oct 18, 2018 9:16 AM

Flipkart entered the same category after a brief hiatus in the fifth spot

exchange4media Staff Sep 19, 2018 8:51 AM

In the same week, in BARC Top 10 advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser retained their leadership position

exchange4media Staff Sep 4, 2018 8:53 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

The incumbent agency is PHD India. Hindustan Unilever's annual ad spend is pegged to be around Rs 2,700-3,000 cr

exchange4media Staff Aug 23, 2018 9:00 AM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

HUL will bring its distribution strength and analytics capability to Adityaa.

exchange4media Staff Aug 6, 2018 4:25 PM

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

exchange4media Staff Jul 18, 2018 8:51 AM

Advertisement spends were stepped up and remained elevated for the quarter at 12.2% of the net sales

exchange4media Staff Jul 17, 2018 8:59 AM

He worked for six years with Hindustan Unilever, where he was instrumental in establishing the Shakti business initiative, which extended Unilever’s rural India reach.

exchange4media Staff Jul 17, 2018 8:50 AM

The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

Mehta spoke about ‘The Changing Role of Marketing In Achieving Business Objectives ’ at exchange4media’s TechManch, held in Mumbai

exchange4media Staff Jun 28, 2018 9:00 AM

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

exchange4media Staff Jun 22, 2018 8:53 AM

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

Simran Sabherwal Jun 20, 2018 8:54 AM

Chairman and MD, Hindustan Unilever Limited | EVP, Unilever South Asia will discuss the changing role of marketing in achieving business objectives

exchange4media Staff Jun 12, 2018 9:00 AM

Meanwhile Hindustan Lever continued to lead BARC's Top 10 Advertisers with 1,57,598 insertions

exchange4media Staff Jun 1, 2018 8:54 AM