With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

The FMCG major’s quarterly profit has met estimates, say reports

exchange4media Staff Oct 14, 2019 5:33 PM

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

HUL’s advertising spends in this quarter increased by 4.88% from Rs 1,107 crore in the quarter ending March 31

exchange4media Staff Jul 25, 2019 3:32 PM

Venkatramani was appointed Managing Director of Zee Media Corporation Limited in July last year

exchange4media Staff Jul 10, 2019 7:26 AM

Kharga joined the bank as Chief Marketing Officer in 2016

exchange4media Staff Jul 3, 2019 6:26 PM

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

The consumer goods major has told its shareholders that more than 80 experiments are underway to boost digital transformation in the company

exchange4media Staff Jul 1, 2019 9:07 AM

Developed by Ogilvy India and Singapore, the campaign will be across four key markets - India, Philippines, Thailand, and Indonesia from June 2019

exchange4media Staff Jun 18, 2019 4:18 PM

Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur Apr 30, 2019 8:37 AM

With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands

exchange4media Staff Apr 17, 2019 5:19 PM

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers

exchange4media Staff Feb 5, 2019 8:03 AM

The 5th edition of Prime Time Awards and the TV First Conference was held on January 31. 2019 at the ITC Maratha, Mumbai

exchange4media Staff Feb 1, 2019 2:30 PM

OnePlus 6T McLaren Edition- #SalutetoSpeed takes second place, while Virat Kohli's Too Yumm! Karare - Baahar Se Tedha! Andhar Se Seedha! clinches the tenth place on the list

exchange4media Staff Jan 31, 2019 2:30 PM

Chairman and Managing Director, HUL, launches the book ‘The Made in India Manager’ by R. Gopalakrishnan, ex-Director, Tata Sons and Dr. Ranjan Banerjee, Dean, SPJIMR

exchange4media Staff Jan 25, 2019 1:14 PM

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff Jan 22, 2019 8:12 AM

The previous week's leader, Trivago slipped to the third position

exchange4media Staff Jan 22, 2019 7:58 AM

The theme of the conference is ‘Digital Marketing to Digital Transformation’ & will have eminent speakers from Google, LinkedIn, FB, HUL, Marico, Maruti Suzuki, Republic TV, ABP among others

exchange4media Staff Jan 15, 2019 9:04 AM