The film conceptualized by Ogilvy Mumbai has already triggered conversations around it

Misbaah Mansuri Dec 20, 2018 8:28 AM

In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead

exchange4media Staff Dec 17, 2018 8:01 AM

In the same week, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead the category

exchange4media Staff Dec 10, 2018 8:37 AM

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff Dec 4, 2018 9:17 AM

In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd took the first and second spot, respectively

exchange4media Staff Nov 9, 2018 8:12 AM

Online portals Flipkart and Trivago climbed to the second and fourth positions, respectively

exchange4media Staff Oct 24, 2018 8:20 AM

In June 2018, ASCI investigated complaints against 208 advertisements

exchange4media Staff Oct 18, 2018 9:16 AM

Flipkart entered the same category after a brief hiatus in the fifth spot

exchange4media Staff Sep 19, 2018 8:51 AM

In the same week, in BARC Top 10 advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser retained their leadership position

exchange4media Staff Sep 4, 2018 8:53 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

The incumbent agency is PHD India. Hindustan Unilever's annual ad spend is pegged to be around Rs 2,700-3,000 cr

exchange4media Staff Aug 23, 2018 9:00 AM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

HUL will bring its distribution strength and analytics capability to Adityaa.

exchange4media Staff Aug 6, 2018 4:25 PM

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

exchange4media Staff Jul 18, 2018 8:51 AM

Advertisement spends were stepped up and remained elevated for the quarter at 12.2% of the net sales

exchange4media Staff Jul 17, 2018 8:59 AM

He worked for six years with Hindustan Unilever, where he was instrumental in establishing the Shakti business initiative, which extended Unilever’s rural India reach.

exchange4media Staff Jul 17, 2018 8:50 AM

The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

Mehta spoke about ‘The Changing Role of Marketing In Achieving Business Objectives ’ at exchange4media’s TechManch, held in Mumbai

exchange4media Staff Jun 28, 2018 9:00 AM

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

exchange4media Staff Jun 22, 2018 8:53 AM