Home >> Out-of-home >> Article

C2E Technology Labs ready to unveil in-tunnel ads in Feb; Kotak Life Insurance brought in as first advertiser

05-February-2008
Font Size   16
C2E Technology Labs ready to unveil in-tunnel ads in Feb; Kotak Life Insurance brought in as first advertiser

C2E Technology Labs is all set to unveil the new medium of ‘in-tunnel’ advertisement in the country in February 2008. The tunnels of Delhi Metro will come alive with the new medium of advertisement, which has been brought in association with Sub Media Inc, a US-based company that had originally developed this technology. C2E is now the sole licensee to use the technology developed by Sub Media.

With the growing challenges faced by corporates in reaching their target audiences, C2E Technology is poised to give the Indian advertising industry a totally new option of reaching a wider audience through the innovative in-tunnel approach.

C2E is set to enable monetisation of assets such as tunnels, escalators, travelators, etc., by using them as a forum to display animated messages. The company has been working for over two years now to adapt this in-tunnel technology to suit the conditions in Delhi Metro Rail Corporation (DMRC).

A Rabindranath, CEO, C2E Technology Labs, said, “We have always looked to monetising the assets, which are almost considered as dead assets by the organisations. The idea of in-tunnel advertising, which will help the organisation in monetising its dead assets like subways, tunnels, etc., is the starting point of this journey. With Sub Media lending its technical support, this dream has come true today.”

Rahul Sinha, Head of Marketing, Kotak Life Insurance, the first advertiser on this medium, said, “This medium is a fantastic initiative from C2E technology Labs and wins on many counts for an advertiser. The audience is captive, and with no other diversion, will pay attention to the commercial. There is no clutter and the impact creation is very high. All these put together makes advertising on this medium very exciting for us, and thus we chose to be the first ones to advertise on this medium. Even internationally, in USA, Japan, etc., the medium has been shown to create high impact and recall levels for advertisers.”

Rachna Vohra, VP, C2E Technology Labs, said, “The rider profile on this particular route is very exciting with nearly half of the 4 lakh daily Metro commuters being assessed as falling into the SEC A categories. Moreover, as DMRC monitors rider movements electronically, there can be no dispute or ambiguity in these numbers. We are also assessing how this environment can be used for other services.”

Also see:

C2E Technology Labs adapts in-tunnel technology for Delhi Metro

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities