hindi-gec
How IPL gets it right every time? Learnings for b'casters...?blur=25

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Abhinav Trivedi Apr 15, 2013 9:29 PM

IPL fever hits Hindi GECs?blur=25

As per TAM data for Week 14 (CS 4+, HSM markets), Colors lost 35 GRPs, Zee TV lost 22, whereas Sony lost 11 GRPs. Star Plus lost only 7 points

Abhinav Trivedi Apr 12, 2013 7:28 PM

GEC Watch: Sony back in No. 3 spot?blur=25

TAM data for Week 33, 2011, shows Star Plus further strengthening its position with its GRP at 304. Sony overtook Zee TV to return to the No. 3 position even as Zee TV’s GRPs remained unchanged at 190.

exchange4media Staff Aug 19, 2011 9:50 AM

And the overall Hindi GECs report card shows…?blur=25

Even as most Hindi general entertainment channels have seen depleted ratings, Colors had added a chunk to its scorecard as per data from TAM Media Research.

Fatema Rajkotwala Feb 24, 2011 7:39 AM

Markand Adhikari announces his return to Hindi GECs with 3 new channels?blur=25

Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.

Fatema Rajkotwala Jan 17, 2011 8:55 AM

Noorings: From the one show that changes it all...?blur=25

...To a number of shows that keep you on top. At least that is what seems to be working for Star Plus right now. Despite some of the big ticket shows on Hindi general entertainment channels, Star Plus has stayed comfortably ahead of competition. Is the ‘three-on-top’ or ‘no clear leader’ syndrome of the Hindi GEC still valid?

Noor Fathima Warsia Oct 18, 2010 10:45 PM

Comedy genre: Under-tapped or well-exploited in India??blur=25

Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?

Shikha Oct 14, 2010 12:25 PM

Noorings: Reliance Broadcast & CBS, but no Hindi GEC yet? A tad disappointing…?blur=25

It is one of the most talked-about international partnerships in recent times. Finally, CBS, the international media giant that gave shows like the ‘CSI’ series and sitcoms such as ‘Big Bang Theory’ and ‘How I Met your Mother’, is finally in India. And the partner is Reliance Broadcast, which by no means is a small scale or “safe” player. When the two come together, the expectations are sky-high. And perhaps that was the reason that a Hindi GEC missing from the first set of announcements was a tad disappointing.

Noor Fathima Warsia Aug 23, 2010 8:39 AM

Hindi GECs: Race for No. 1 continues; compelling content will attract eyeballs, say media planners?blur=25

The last couple of weeks have seen Star Plus and Colors involved in a tough battle for the numero uno spot. While both these channels are very bullish on their programming line-up, one has to take into account the loss of viewership due to IPL3. Colors, however, has tied up with IPL to create shows around the event in a bid to retain viewers who watch IPL.

Khushboo Tanna Mar 25, 2010 8:25 AM

Noorings: News or GEC – Ratings God sure knows how to keep life interesting?blur=25

Everyone loves rankings. In broadcasting, Ratings gives Ranking. Last week was one of the most interesting ‘ratings week’ of 2010 so far. Media heavyweights commented on how most channels claimed to be ‘No. 1’ during Budget coverage – Facebook had some interesting comments. Then of course, Hindi GECs got many talking when, after over five months, Star Plus took the No. 1 slot from Colors.

Noor Fathima Warsia Mar 8, 2010 7:24 AM

Raj Television Network to enter Hindi Heartland with Hindi GEC?blur=25

Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.

Judy Franko Feb 11, 2010 6:24 AM