The last couple of weeks have seen Star Plus and Colors involved in a tough battle for the numero uno spot. While both these channels are very bullish on their programming line-up, one has to take into account the loss of viewership due to IPL3. Colors, however, has tied up with IPL to create shows around the event in a bid to retain viewers who watch IPL.
Everyone loves rankings. In broadcasting, Ratings gives Ranking. Last week was one of the most interesting ‘ratings week’ of 2010 so far. Media heavyweights commented on how most channels claimed to be ‘No. 1’ during Budget coverage – Facebook had some interesting comments. Then of course, Hindi GECs got many talking when, after over five months, Star Plus took the No. 1 slot from Colors.
Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.