...To a number of shows that keep you on top. At least that is what seems to be working for Star Plus right now. Despite some of the big ticket shows on Hindi general entertainment channels, Star Plus has stayed comfortably ahead of competition. Is the ‘three-on-top’ or ‘no clear leader’ syndrome of the Hindi GEC still valid?
Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?
It is one of the most talked-about international partnerships in recent times. Finally, CBS, the international media giant that gave shows like the ‘CSI’ series and sitcoms such as ‘Big Bang Theory’ and ‘How I Met your Mother’, is finally in India. And the partner is Reliance Broadcast, which by no means is a small scale or “safe” player. When the two come together, the expectations are sky-high. And perhaps that was the reason that a Hindi GEC missing from the first set of announcements was a tad disappointing.
The last couple of weeks have seen Star Plus and Colors involved in a tough battle for the numero uno spot. While both these channels are very bullish on their programming line-up, one has to take into account the loss of viewership due to IPL3. Colors, however, has tied up with IPL to create shows around the event in a bid to retain viewers who watch IPL.
Everyone loves rankings. In broadcasting, Ratings gives Ranking. Last week was one of the most interesting ‘ratings week’ of 2010 so far. Media heavyweights commented on how most channels claimed to be ‘No. 1’ during Budget coverage – Facebook had some interesting comments. Then of course, Hindi GECs got many talking when, after over five months, Star Plus took the No. 1 slot from Colors.
Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.