Hockey India League inks title sponsorship deal with Hero MotoCorp

With this multi-year deal sponsorship deal, the tournament will be called ‘Hero Hockey India League’

exchange4media Staff Jan 2, 2013 7:54 PM

How effective is the creative?

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Pradeep Kashyap re-elected RMAI’s President

Sanjay Kaul of Impact Communication is the VP, Sanjeev Shukla, Hero Motocorp is the Secretary & Ogilvy Outreach’s Raj Kumar Jha is Treasurer

exchange4media Staff Jul 12, 2012 7:53 PM

DraftFCB Ulka rides away with Hero Ignitor

DraftFCB Ulka has been awarded the creative mandate for Hero MotoCorp’s recently launched bike Ignitor

Deepika Bhardwaj Jun 15, 2012 7:03 PM

When a Hero rises and Goliath falls

Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case

Shanta Saikia May 2, 2012 10:13 PM

Maxus, Hero MotoCorp, Sachin Bansal win big at IDMA 2012

Hero MotoCorp won the Advertiser of the Year award & Maxus bagged the Agency of the Year award; Sachin Bansal of Flipkart received the IDMA Person of the Year award

exchange4media Staff Apr 17, 2012 6:48 PM

Hero MotoCorp salutes the Hero within every Indian with new campaign

Hero MotoCorp Ltd has unveiled its new brand campaign which breaks across channels on August 15, 2011. The objective of the brand campaign is to inspire, unite and celebrate the spirit of the hero within every Indian. It is this spirit that drives the nation despite the hundreds of challenges that we face. The baseline ‘Hum mein hai hero’ is the perfect encapsulation of the idea.

exchange4media Staff Aug 15, 2011 9:19 AM