hero-motocorp
FIFA World Cup ads for Indian taste buds?blur=25

exchange4media reviews ads by Hero MotoCorp, XOLO Mobiles, Nirma & Apollo Tyres, all in the race to strike the right chord with football fans

Collin Furtado Jul 16, 2014 9:20 AM

Anil Dua puts in his papers at Hero MotoCorp?blur=25

Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company

exchange4media Staff Jun 3, 2014 10:23 AM

Anil Dua puts in his papers at Hero MotoCorp?blur=25

Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company

exchange4media Staff Jun 3, 2014 9:00 AM

Auto advertising in print accounted for 11% growth in 2013: AdEx?blur=25

Cars/ Jeeps was the maximum advertised product group within the auto category with 41% share. Maruti Udyog was the top advertiser within Auto Sector advertising, followed by Hero Motocorp India

exchange4media Staff May 8, 2014 8:42 AM

100 new business wins in 15 months for Lowe Lintas and Partners?blur=25

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff Apr 23, 2014 7:49 AM

Outdoor ad spends grow by 8% during H1 of 2013?blur=25

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

VUCA is an opportunity: Pawan Munjal?blur=25

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Tata Motors' Ravindra Pisharody elected as Chairman of ABC?blur=25

M Venkatesh of HT Media has been elected as Dy Chairman of ABC. Shashidhar Sinha, Universal McCann Erickson is the Hony. Secy, while Mudra's Madhukar Kamath is the Hony. Treasurer

exchange4media Staff Sep 21, 2013 8:34 AM

Hero MotoCorp awards 'Mileage' campaign to Lowe Lintas?blur=25

Hero MotoCorp has also initiated a multi-agency pitch in Delhi for the 'Impulse' business, inform people familiar with the development

Twishy Jul 29, 2013 8:29 AM

Is India ready for crowdsourcing??blur=25

Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts

Twishy May 21, 2013 7:49 PM

2-min video: When chips are down, marketers need to invest more: Anil Dua?blur=25

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

exchange4media Staff Mar 4, 2013 7:43 PM

"Ascend the ent ladder to find new ways of engagement"?blur=25

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 2, 2013 1:06 AM

“Ascend the entertainment ladder to find new ways of engagement”?blur=25

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 1, 2013 1:07 AM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Video: Marketing leaders decode the year ahead?blur=25

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

Video: What does leadership mean: Watch the leaders speak?blur=25

Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader

Priyanka Nair Feb 8, 2013 10:26 PM

Hockey India League inks title sponsorship deal with Hero MotoCorp?blur=25

With this multi-year deal sponsorship deal, the tournament will be called ‘Hero Hockey India League’

exchange4media Staff Jan 2, 2013 7:54 PM

How effective is the creative??blur=25

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Pradeep Kashyap re-elected RMAI’s President?blur=25

Sanjay Kaul of Impact Communication is the VP, Sanjeev Shukla, Hero Motocorp is the Secretary & Ogilvy Outreach’s Raj Kumar Jha is Treasurer

exchange4media Staff Jul 12, 2012 7:53 PM

DraftFCB Ulka rides away with Hero Ignitor?blur=25

DraftFCB Ulka has been awarded the creative mandate for Hero MotoCorp’s recently launched bike Ignitor

Deepika Bhardwaj Jun 15, 2012 7:03 PM