Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16?blur=25

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Despite Honda’s massive ad spends, Hero MotoCorp races ahead in sales?blur=25

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

Bloomberg TV India’s Disruptors Awards 2016 honours excellence in Advertising and Marketing Industry?blur=25

Hero MotoCorp Ltd drives away with the Automobile Disruptor of the Year. Hindustan Unilever Limited bags the CSR Disruptor of the Year.Union Bank of India wins Banking Disruptor of the Year

exchange4media Staff Mar 22, 2016 6:01 PM

S-Group Insights: 2 wheelers take over 4 wheelers in TV ad duration; Honda Motorcycle & Hero Motocorp lead the pack?blur=25

Hero MotoCorp Ltd. and Honda Motorcycle & Scooters Ltd. were the two main advertisers in two wheeler segment. Honda introduced six new brands, while Hero introduced four brands in 2015

exchange4media Staff Mar 22, 2016 7:45 AM

Pawan Munjal named new Chairman of Hero MotoCorp?blur=25

Brijmohan Lall, who has been the Chairman of Hero MotoCorp since its inception in 1984, will continue to be part of the Board as a non-executive director

exchange4media Staff Jun 2, 2015 8:48 AM

Is ISL too slow to score with brands??blur=25

With less than three weeks to kickoff, the Indian Super League is still struggling to get enough sponsors on board

Collin Furtado Sep 24, 2014 8:00 AM

Hero's new campaign takes tech obsession to heart?blur=25

Conceptualised by L&K Saatchi & Saatchi, the campaign builds the technology credentials of Hero while aiming to establish it as an innovative company

exchange4media Staff Sep 10, 2014 8:09 AM

Hero Motocorp elevates Pawan Munjal as Vice Chairman?blur=25

Munjal will now hold the position of Vice-Chairman and MD. The company clocked revenues of Rs 7036.84 crore & reported quarterly sales of 17,15,254 units of two-wheelers in Q1 FY 15

exchange4media Staff Aug 6, 2014 7:56 AM

FIFA World Cup ads for Indian taste buds?blur=25

exchange4media reviews ads by Hero MotoCorp, XOLO Mobiles, Nirma & Apollo Tyres, all in the race to strike the right chord with football fans

Collin Furtado Jul 16, 2014 9:20 AM

Anil Dua puts in his papers at Hero MotoCorp?blur=25

Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company

exchange4media Staff Jun 3, 2014 10:23 AM

Anil Dua puts in his papers at Hero MotoCorp?blur=25

Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company

exchange4media Staff Jun 3, 2014 9:00 AM

Auto advertising in print accounted for 11% growth in 2013: AdEx?blur=25

Cars/ Jeeps was the maximum advertised product group within the auto category with 41% share. Maruti Udyog was the top advertiser within Auto Sector advertising, followed by Hero Motocorp India

exchange4media Staff May 8, 2014 8:42 AM

100 new business wins in 15 months for Lowe Lintas and Partners?blur=25

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff Apr 23, 2014 7:49 AM

Outdoor ad spends grow by 8% during H1 of 2013?blur=25

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

VUCA is an opportunity: Pawan Munjal?blur=25

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Tata Motors' Ravindra Pisharody elected as Chairman of ABC?blur=25

M Venkatesh of HT Media has been elected as Dy Chairman of ABC. Shashidhar Sinha, Universal McCann Erickson is the Hony. Secy, while Mudra's Madhukar Kamath is the Hony. Treasurer

exchange4media Staff Sep 21, 2013 8:34 AM

Hero MotoCorp awards 'Mileage' campaign to Lowe Lintas?blur=25

Hero MotoCorp has also initiated a multi-agency pitch in Delhi for the 'Impulse' business, inform people familiar with the development

Twishy Jul 29, 2013 8:29 AM

Is India ready for crowdsourcing??blur=25

Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts

Twishy May 21, 2013 7:49 PM

2-min video: When chips are down, marketers need to invest more: Anil Dua?blur=25

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

exchange4media Staff Mar 4, 2013 7:43 PM

"Ascend the ent ladder to find new ways of engagement"?blur=25

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 2, 2013 1:06 AM