Differentiate or die: Anuradha Aggarwal?blur=25

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

We have to rechristen the terms we use in the media plan: R Gowthaman?blur=25

Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC

Henna Achhpal Oct 22, 2014 7:58 AM

It's not a single-user consumer, but multi-user consumption: Vishnu Mohan?blur=25

With technology taking centre stage, the three words that will shape the future are payments, commerce and community, says Vishnu Mohan, CEO, Havas Media APAC

Henna Achhpal Oct 1, 2014 8:17 AM