hemal-panchamia
Where is the sense of the brand if you have to constantly give out discounts?

"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack

Aditi Raval Feb 3, 2015 8:33 AM

Guest Column: Marketing to educated, tech-savvy & hyper connected youth

This generation of youngsters is cynical, choosy and can spot a hard-sell from a mile away. Getting them interested means a brand needs to speak with them, rather than to them, says Hemal Panchamia, Marketing Head, Fastrack

Hemal Panchamia Jan 3, 2015 9:53 AM