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Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff Aug 29, 2018 8:56 AM

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In BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively

exchange4media Staff Aug 1, 2018 8:51 AM

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SRL Diagnostics also announced launch of new preventive customised health-check platform under the brand name SRL Care

exchange4media Staff Jul 24, 2018 4:46 PM

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SPAG brings together three distinct entities under its wings: SPAG - Public Relations, Public Affairs & Advocacy, D Yellow Elephant – Digital & Social Media and Giga Life – Creative Solutions

exchange4media Staff Jul 23, 2018 6:58 PM

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Perrott has become the second big creative leader in two days to be abruptly fired for behavioural violations, after Ogilvy's worldwide CCO Tham Khai Meng

exchange4media Staff Jul 13, 2018 9:00 AM

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Amar Ujala has evolved a strategy to provide facilities and state of the art technology in small towns in India where healthcare facilities are uneven and not dependable

exchange4media Staff Jul 11, 2018 7:53 PM

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#PreserveYourCups campaign initiated by HCG – The specialist in cancer care, is aimed at creating cognizance of how it is important to go for periodic breast cancer screening, so as to not lose the ‘cups’ due to late stage breast cancer treatment

exchange4media Staff Jul 7, 2018 8:56 AM

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Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with Sonal and they decode what makes people stick to the agency for the longest of time.

Misbaah Mansuri Jul 6, 2018 8:57 AM

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India wins 4 Lions in total including one Gold, two silver and one bronze. Grey India, DDB Mudra, and McCann Health win the Health&Wellness Lions

exchange4media Staff Jun 19, 2018 9:00 AM

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There will be shortlists in five categories, refreshing sessions and announcement of awards in the Health & Wellness and Pharma Lions Categories where 13 shortlists are from India

exchange4media Staff Jun 18, 2018 8:50 AM

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Entries from McCann Health, DDB Mudra, Grey India, JWT, and TBWA India India have been shortlisted.

exchange4media Staff Jun 18, 2018 8:49 AM

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Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri Jun 7, 2018 9:00 AM

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GlaxoSmithKline begins the process of reviewing its global media planning and buying business. In India, the account is managed by WPP’s leading agency Mindshare India.

exchange4media Staff Jun 4, 2018 8:54 AM

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The campaigns have been sent for the Cannes Creative Effectiveness Lions category. #ReleaseThePressure had won one silver, while Savlon Healthy Hand Chalk Stick had won two Gold, one Silver and four Bronze last year

exchange4media Staff May 30, 2018 8:53 AM

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The mandate includes handling communication strategy, engagement planning and management of the brand’s digital assets.

exchange4media Staff May 21, 2018 4:47 PM

Fortis RepIndia?blur=25

The mandate includes building upon the brand’s existing digital presence, as well as creating new communication channels to enhance brand equity and awareness.

exchange4media Staff May 15, 2018 1:18 PM

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As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman May 11, 2018 9:00 AM

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Kaif will also be the face of Tropicana Essentials IRON, a range of functional juice blends designed to address nutritional gaps in urban consumers’ diet

exchange4media Staff Apr 16, 2018 12:47 PM