hdfc-life
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Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and the customers

exchange4media Staff Nov 30, 2017 8:45 AM

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YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT

exchange4media Staff Jul 17, 2017 6:45 PM

HDFC Life comes out with hard-hitting campaign, 'Apno ko apne dum par jeena sikhao'?blur=25

The new brand campaign, conceptualised and created by Leo Burnett India, underscores the importance of financially empowering our loved ones

exchange4media Staff Feb 11, 2017 8:41 AM

E-commerce adex lags in H1'16 as sector sees consolidation?blur=25

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

Having English-only approach in digital communication will be myopic: Sanjay Tripathy, HDFC Life?blur=25

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life

exchange4media Staff Jun 13, 2016 12:49 PM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views?blur=25

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

HDFC Life Cancer Care launches insightful campaign featuring cancer survivor Lisa Ray?blur=25

The campaign, conceptualised by Leo Burnett, points out how important financial support is to fight the battle of cancer

Sarmistha Neogy Aug 11, 2015 8:09 AM

HDFC Life's new campaign strikes an emotional chord?blur=25

The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"

Ankur Singh Feb 4, 2015 8:42 AM

Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Programmatic ads cannot replace sales teams?blur=25

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

HDFC Life takes day-to-day life analogies to connect with customers?blur=25

HDFC Life's new campaign for its term plan Click2 Protect Plus, created by Leo Burnett, communicates the flexibility of the plan and the fact that it allows people to customise it as per their needs

exchange4media Staff Aug 16, 2014 10:58 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Rethink Facebook content strategy, advise brand managers?blur=25

With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say

Abhinna Shreshtha Apr 18, 2014 9:58 AM

Innovation determines success in unconventional media, say experts?blur=25

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM