What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Rethink Facebook content strategy, advise brand managers?blur=25

With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say

Abhinna Shreshtha Apr 18, 2014 9:58 AM

Innovation determines success in unconventional media, say experts?blur=25

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Video: "Digital lets brands have one-on-one communication with consumers"?blur=25

Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life

Priyanka Nair Aug 19, 2013 8:11 AM

HDFC Life captures woman power?blur=25

The experiential mktg initiative will feature smart, financially secure women in videos to inspire others to find true value for themselves

exchange4media Staff Sep 21, 2012 7:43 PM

HDFC Life campaign rides the IPL wave?blur=25

Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing

Shree Lahiri May 3, 2012 8:33 PM

HDFC Life earmarks 30-35 pc spends for Click2Protect?blur=25

HDFC Life has embarked on an aggressive digital promotional drive, followed by TV, print & OOH, for its online term insurance plan, Click2Protect

Priyanka Nair Jan 23, 2012 8:28 AM

IMPACT Annv Spl: Sanjay Tripathy on catching Gen-Y?blur=25

Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life, identifies seven places to catch Gen-Y and communicate to them.

Sanjay Tripathy Dec 8, 2011 8:21 AM

Pitch Exclusive: What works: Low price or value??blur=25

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?

exchange4media Staff Jun 21, 2011 9:35 AM