hdfc-life
Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and the customers
exchange4media Staff Nov 30, 2017 8:45 AM
YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT
exchange4media Staff Jul 17, 2017 6:45 PM
Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation
Priyanka Mehra & Ruhail Amin Apr 13, 2017 12:49 PM
The new brand campaign, conceptualised and created by Leo Burnett India, underscores the importance of financially empowering our loved ones
exchange4media Staff Feb 11, 2017 8:41 AM
With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half
Abhinn Shreshtha Aug 23, 2016 8:06 AM
With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life
exchange4media Staff Jun 13, 2016 12:49 PM
On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.
exchange4media Staff Mar 9, 2016 8:10 AM
The campaign, conceptualised by Leo Burnett, points out how important financial support is to fight the battle of cancer
Sarmistha Neogy Aug 11, 2015 8:09 AM
The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
Ankur Singh Feb 4, 2015 8:42 AM
For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly
Abhinn Shreshtha Dec 19, 2014 8:47 AM
Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers
Abhinn Shreshtha Nov 19, 2014 8:11 AM
The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams
Abhinn Shreshtha Sep 8, 2014 7:49 AM
HDFC Life's new campaign for its term plan Click2 Protect Plus, created by Leo Burnett, communicates the flexibility of the plan and the fact that it allows people to customise it as per their needs
exchange4media Staff Aug 16, 2014 10:58 AM
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Priyanka Mehra Jun 26, 2014 10:40 AM
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Priyanka Mehra Jun 26, 2014 10:39 AM
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Priyanka Mehra Jun 26, 2014 8:46 AM
Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival
Priyanka Mehra Apr 28, 2014 9:35 AM
With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say
Abhinna Shreshtha Apr 18, 2014 9:58 AM
According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising
Abhinav Trivedi Feb 20, 2014 9:52 AM
Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is
Abhinna Shreshtha Feb 5, 2014 7:55 AM
