Havells' move from comedy to social forwardness spells success for the brand?blur=25

Lowe Lintas' social conscious campaigns for Havells like 'Hawa Badlegi' and 'Respect for Women' promote the brand by simple association with positive progressive ideas

Lara Rebello Jun 20, 2015 8:40 AM

Trendspotting: Brands ride on social causes, bank on high recall value?blur=25

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

GroupM ESP facilitates key deals for the South Indian International Movie Awards?blur=25

GroupM ESP implemented sponsorship deals for AskMe.com, Havells, RedBus.in, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM

Havells India Q1FY15 net revenue up by 21% to Rs 1,277 crore?blur=25

PAT grew by 13% to Rs 107 crore compared to Rs 95 crore in the corresponding quarter previous year. PBT grew by 30% to Rs 150 crore as against Rs 115 crore in the corresponding quarter previous year

exchange4media Staff Jul 29, 2014 7:57 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match?blur=25

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Brand play on IPL: The story of advertising, branding & integration?blur=25

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Havells, Bajaj Electricals modify ads post ASCI rap?blur=25

In addition to upholding complaints against Havells, Bajaj Electricals, some of the other brands under the ASCI radar are Emami, Dainik Bhaskar Group

exchange4media Staff Feb 6, 2013 7:43 PM

Adding spice to ‘boring’ brands?blur=25

The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference

Twishy Nov 19, 2012 8:09 PM

Media pays tribute to India’s first superstar?blur=25

News, music & movie channels spent most of July 18 mourning the death & celebrating the life of Rajesh Khanna. Havells Fans ad was his last on-screen act

Noor Fathima Warsia Jul 19, 2012 8:42 PM

Ad Review: Havells Fans’ new TVC is a PR coup gone bad?blur=25

"The TVC portrays Rajesh Khanna as a superstar caught in the memory of bygone era who has nothing but Havells Fans left with him"

Deepika Bhardwaj May 21, 2012 8:44 PM