Rewind 2015: Traditional brands break taboos and prefer unconventional themes

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

Havells continues on emotional route with new ad film

As it has done with its past campaigns, the brand has leaned on an emotional tale to send across its message. Set in picturesque Kashmir, the new creative by Lowe Lintas Delhi showcases the love between daughter and father

exchange4media Staff Jul 11, 2015 8:41 AM

Havells' move from comedy to social forwardness spells success for the brand

Lowe Lintas' social conscious campaigns for Havells like 'Hawa Badlegi' and 'Respect for Women' promote the brand by simple association with positive progressive ideas

Lara Rebello Jun 20, 2015 8:40 AM

Trendspotting: Brands ride on social causes, bank on high recall value

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

GroupM ESP facilitates key deals for the South Indian International Movie Awards

GroupM ESP implemented sponsorship deals for AskMe.com, Havells, RedBus.in, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM

Havells India Q1FY15 net revenue up by 21% to Rs 1,277 crore

PAT grew by 13% to Rs 107 crore compared to Rs 95 crore in the corresponding quarter previous year. PBT grew by 30% to Rs 150 crore as against Rs 115 crore in the corresponding quarter previous year

exchange4media Staff Jul 29, 2014 7:57 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Brand play on IPL: The story of advertising, branding & integration

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Havells, Bajaj Electricals modify ads post ASCI rap

In addition to upholding complaints against Havells, Bajaj Electricals, some of the other brands under the ASCI radar are Emami, Dainik Bhaskar Group

exchange4media Staff Feb 6, 2013 7:43 PM

Adding spice to ‘boring’ brands

The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference

Twishy Nov 19, 2012 8:09 PM

Media pays tribute to India’s first superstar

News, music & movie channels spent most of July 18 mourning the death & celebrating the life of Rajesh Khanna. Havells Fans ad was his last on-screen act

Noor Fathima Warsia Jul 19, 2012 8:42 PM

Ad Review: Havells Fans’ new TVC is a PR coup gone bad

"The TVC portrays Rajesh Khanna as a superstar caught in the memory of bygone era who has nothing but Havells Fans left with him"

Deepika Bhardwaj May 21, 2012 8:44 PM