Havas Worldwide, a leading integrated marketing communications agency, has brought on board Divya Uttam as Vice President and Business Head – Digital of its Gurgaon operations. In her new role, Divya will lead and drive the growth of digital in the city. She will also partner Pradeep Nair, General Manager – Digital and head of Havas Worldwide, Bangalore in advising the agency’s Management Committee on digital acceleration and innovation.
The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally