Guest article: Slow Down India?blur=25

Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.

Harish Bijoor Jan 3, 2012 9:59 AM

IMPACT Annv Spl: Harish Bijoor on 7 must mtg strategies?blur=25

Harish Bijoor of Harish Bijoor Consults Inc focuses on the seven marketing strategies that brands cannot afford to ignore today.

Harish Bijoor Dec 7, 2011 8:41 AM

Pitch Exclusive: Regional bias behind a brand’s success?blur=25

Industry experts share their views on why some brands flaunt the region they come from and whether a region or city name in a brand name can boost sales of the product...

exchange4media Staff May 24, 2011 8:39 AM

Not just froth: The art & science of coffee marketing?blur=25

With global coffee chains bullish on India, ‘experience in a coffee cup’ is taking on a new meaning. A look at how the coffee chains are creating a stir.

Ashish Jha Feb 3, 2011 7:09 AM

Mixed reactions to Airtel’s new logo – from a ‘me-too Vodafone’ to a success story?blur=25

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.

Tuhina Anand Nov 22, 2010 7:26 AM

Google takes the print route for Chrome?blur=25

To get people online, using the strength of offline cannot be undermined. That’s what Google seems to convey with its full page print ad for Chrome.

Tuhina Anand Sep 30, 2010 8:11 AM