harish-bijoor
Competitive advtg will bring you in the limelight, but will it bring in the business?

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

Top-down touted advertising out, real conversations in

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Is Dove's 'Real Beauty Sketches' initiative flawed or flawless?

The campaign is based on the insight that women are their own worst beauty critics & only 4% of women around the world consider themselves beautiful

Twishy Apr 30, 2013 10:11 PM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Wake up to Coke’s call on obesity

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

Footwear options: Liberty or Versace for Hrithik Roshan?

Are celebrities that are spotted only with the likes of Ferragamo, Jimmy Choo & Versace good ambassadors for Liberty, Relaxo & Metro?

Twishy Nov 8, 2012 3:41 AM

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

Guest article: Slow Down India

Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.

Harish Bijoor Jan 3, 2012 9:59 AM

IMPACT Annv Spl: Harish Bijoor on 7 must mtg strategies

Harish Bijoor of Harish Bijoor Consults Inc focuses on the seven marketing strategies that brands cannot afford to ignore today.

Harish Bijoor Dec 7, 2011 8:41 AM

Pitch Exclusive: Regional bias behind a brand’s success

Industry experts share their views on why some brands flaunt the region they come from and whether a region or city name in a brand name can boost sales of the product...

exchange4media Staff May 24, 2011 8:39 AM

Not just froth: The art & science of coffee marketing

With global coffee chains bullish on India, ‘experience in a coffee cup’ is taking on a new meaning. A look at how the coffee chains are creating a stir.

Ashish Jha Feb 3, 2011 7:09 AM

Mixed reactions to Airtel’s new logo – from a ‘me-too Vodafone’ to a success story

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.

Tuhina Anand Nov 22, 2010 7:26 AM

Google takes the print route for Chrome

To get people online, using the strength of offline cannot be undermined. That’s what Google seems to convey with its full page print ad for Chrome.

Tuhina Anand Sep 30, 2010 8:11 AM

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