harish-bijoor

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of
Ruhail Amin Jun 2, 2017 7:52 AM

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue
Madhuwanti Saha Apr 25, 2017 7:30 AM

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF
Venkata Susmita Biswas Mar 16, 2017 8:15 AM

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.
exchange4media Staff Feb 27, 2017 8:42 AM

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel
Venkata Susmita Biswas Feb 8, 2017 8:12 AM

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome
Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved
Madhuwanti Saha Dec 30, 2016 8:01 AM

Following demonetisation, are digital wallet companies equipped to sustain the current rush of customers and what steps should digital wallet companies undertake to ensure new customer engagement once the cash situation is resolved?
Ruhail Amin Nov 15, 2016 8:15 AM

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product
Sarmistha Neogy Oct 18, 2016 8:08 AM

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty
Sarmistha Neogy Oct 3, 2016 8:08 AM

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Sarmistha Neogy Mar 7, 2016 8:21 AM

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year
Sarmistha Neogy Jan 4, 2016 9:51 AM

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year
Sarmistha Neogy Jan 4, 2016 9:24 AM

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?
Sarmistha Neogy Aug 24, 2015 8:36 AM

The e-commerce giant has recently announced new Maternity Leave, Paternity Leave and Adoption Policies for its employees
Sarmistha Neogy Jul 15, 2015 8:34 AM

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?
Sarmistha Neogy May 8, 2015 8:39 AM

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash
Sarmistha Neogy Apr 30, 2015 9:33 AM

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review
Sarmistha Neogy Apr 21, 2015 8:40 AM

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival
Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress
Priyanka Mehra Aug 5, 2014 9:29 AM