harish-bijoor
Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty
Sarmistha Neogy Oct 3, 2016 8:08 AM
Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Sarmistha Neogy Mar 7, 2016 8:21 AM
Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year
Sarmistha Neogy Jan 4, 2016 9:51 AM
Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year
Sarmistha Neogy Jan 4, 2016 9:24 AM
Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?
Sarmistha Neogy Aug 24, 2015 8:36 AM
The e-commerce giant has recently announced new Maternity Leave, Paternity Leave and Adoption Policies for its employees
Sarmistha Neogy Jul 15, 2015 8:34 AM
Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?
Sarmistha Neogy May 8, 2015 8:39 AM
Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash
Sarmistha Neogy Apr 30, 2015 9:33 AM
Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review
Sarmistha Neogy Apr 21, 2015 8:40 AM
BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival
Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM
While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress
Priyanka Mehra Aug 5, 2014 9:29 AM
As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of
Priyanka Mehra Jul 24, 2014 10:26 AM
As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism
Priyanka Mehra Jul 24, 2014 8:41 AM
Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected
Priyanka Mehra May 21, 2014 8:34 AM
Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts
The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad
Priyanka Mehra Dec 13, 2013 8:05 AM
Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged
Priyanka Mehra Dec 3, 2013 9:44 AM
Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged
Priyanka Mehra Dec 3, 2013 8:25 AM
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Priyanka Mehra Oct 16, 2013 9:54 AM
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Priyanka Mehra Oct 16, 2013 9:22 AM
