harish-bijoor
How a logo change can impact a brand's identity and fortunes??blur=25

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy Oct 3, 2016 8:08 AM

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students?blur=25

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

2015: A year of e-comm advertising, but has it been one of brand building??blur=25

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:51 AM

2015: A year of e-comm advertising, but has it been one of brand building??blur=25

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:24 AM

Single or multiple celebrity endorsers: What works better for a brand??blur=25

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?

Sarmistha Neogy Aug 24, 2015 8:36 AM

Flipkart’s new employee-friendly policies a step in the right direction, say industry experts?blur=25

The e-commerce giant has recently announced new Maternity Leave, Paternity Leave and Adoption Policies for its employees

Sarmistha Neogy Jul 15, 2015 8:34 AM

Brand Salman: Intermission or The End??blur=25

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

Where did Lenskart, American Swan, ScoopWhoop & others go wrong??blur=25

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

Who wins Mango Wars?  Frooti, Maaza or Slice??blur=25

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

What went wrong with BJP's communication strategy in Delhi Election??blur=25

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand?blur=25

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM

Post-poll Debate: Can't blame an agency for failure, say experts?blur=25

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra May 21, 2014 8:34 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'?blur=25

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers?blur=25

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM