harish-bijoor
Snapdeal story a classic example of short term approach: Experts?blur=25

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts?blur=25

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image?blur=25

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

Wipro ups its ante in FMCG space?blur=25

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

exchange4media Staff Feb 27, 2017 8:42 AM

#RepublicTV garners netizen support; goes social for recruitment, building viewership base?blur=25

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel

Venkata Susmita Biswas Feb 8, 2017 8:12 AM

Paytm faces multiple challenges at  a crucial juncture of its journey?blur=25

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Has 2016 been Patanjali's year??blur=25

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Digital wallet game in India all set to begin after demonetisation?blur=25

Following demonetisation, are digital wallet companies equipped to sustain the current rush of customers and what steps should digital wallet companies undertake to ensure new customer engagement once the cash situation is resolved?

Ruhail Amin Nov 15, 2016 8:15 AM

Pan Bahar kicks up a storm on surrogate advertising?blur=25

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product

Sarmistha Neogy Oct 18, 2016 8:08 AM

How a logo change can impact a brand's identity and fortunes??blur=25

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy Oct 3, 2016 8:08 AM

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students?blur=25

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

2015: A year of e-comm advertising, but has it been one of brand building??blur=25

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:51 AM

2015: A year of e-comm advertising, but has it been one of brand building??blur=25

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:24 AM

Single or multiple celebrity endorsers: What works better for a brand??blur=25

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?

Sarmistha Neogy Aug 24, 2015 8:36 AM

Flipkart’s new employee-friendly policies a step in the right direction, say industry experts?blur=25

The e-commerce giant has recently announced new Maternity Leave, Paternity Leave and Adoption Policies for its employees

Sarmistha Neogy Jul 15, 2015 8:34 AM

Brand Salman: Intermission or The End??blur=25

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

Where did Lenskart, American Swan, ScoopWhoop & others go wrong??blur=25

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

Who wins Mango Wars?  Frooti, Maaza or Slice??blur=25

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

What went wrong with BJP's communication strategy in Delhi Election??blur=25

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand?blur=25

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM