harish-bijoor
Brand Factory

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff Apr 30, 2018 8:56 AM

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri Apr 4, 2018 8:57 AM

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha Mar 21, 2018 8:58 AM

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advertisers leveraging their collective fame and power

Misbaah Mansuri Dec 15, 2017 8:51 AM

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Ruhail Amin Sep 5, 2017 7:55 AM

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM

Snapdeal story a classic example of short term approach: Experts

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

Wipro ups its ante in FMCG space

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

exchange4media Staff Feb 27, 2017 8:42 AM

#RepublicTV garners netizen support; goes social for recruitment, building viewership base

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel

Venkata Susmita Biswas Feb 8, 2017 8:12 AM

Paytm faces multiple challenges at  a crucial juncture of its journey

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Has 2016 been Patanjali's year?

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Digital wallet game in India all set to begin after demonetisation

Following demonetisation, are digital wallet companies equipped to sustain the current rush of customers and what steps should digital wallet companies undertake to ensure new customer engagement once the cash situation is resolved?

Ruhail Amin Nov 15, 2016 8:15 AM

Pan Bahar kicks up a storm on surrogate advertising

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product

Sarmistha Neogy Oct 18, 2016 8:08 AM

How a logo change can impact a brand's identity and fortunes?

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy Oct 3, 2016 8:08 AM

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

2015: A year of e-comm advertising, but has it been one of brand building?

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:51 AM

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