harish-bijoor
Applelogo?blur=25

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin Jan 8, 2019 8:31 AM

maggi?blur=25

'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff Jan 7, 2019 9:02 AM

ecommerce?blur=25

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin Dec 31, 2018 8:22 AM

Zomato?blur=25

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri Dec 12, 2018 8:11 AM

HULMerger?blur=25

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff Dec 4, 2018 9:17 AM

Patanjali?blur=25

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff Nov 12, 2018 8:37 AM

Prithvi Shaw?blur=25

Prithvi Shaw became the youngest Indian to hit a century in a Test debut against the West Indies in Rajkot on October 4, taking the nation by storm

Misbaah Mansuri Oct 9, 2018 9:02 AM

?blur=25

The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.

Ruhail Amin Oct 1, 2018 9:00 AM

?blur=25

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini Sep 22, 2018 8:59 AM

?blur=25

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri Jun 7, 2018 9:00 AM

Brand Factory?blur=25

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff Apr 30, 2018 8:56 AM

?blur=25

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

?blur=25

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri Apr 4, 2018 8:57 AM

?blur=25

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha Mar 21, 2018 8:58 AM

?blur=25

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

?blur=25

Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advertisers leveraging their collective fame and power

Misbaah Mansuri Dec 15, 2017 8:51 AM

?blur=25

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Ruhail Amin Sep 5, 2017 7:55 AM

?blur=25

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM

Snapdeal story a classic example of short term approach: Experts?blur=25

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts?blur=25

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM