A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years 

Kanchan Srivastava Jun 28, 2022 10:55 AM

Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts

Mansi Sharma Jan 11, 2022 9:10 AM

Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public

Mansi Sharma May 20, 2021 8:36 AM

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback

Misbaah Mansuri Nov 5, 2020 8:27 AM

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

While some experts say that rising costs can prove detrimental for Facebook, others believe that the platform has been evolving into a part of brands' digital and social hygiene

Ruhail Amin Dec 27, 2019 8:56 AM

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan Jul 4, 2019 8:34 AM

Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns

Anjali Thakur Jun 27, 2019 8:43 AM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM

Experts say younger celebrities help brands cash in on their freshness and are also less expensive

Anjali Thakur Jun 6, 2019 8:07 AM

Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts 

Anjali Thakur May 15, 2019 8:29 AM

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin Feb 26, 2019 9:14 AM

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy Feb 16, 2019 9:09 AM