harish-bijoor

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 4 days ago

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 1 week ago

'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff 1 week ago

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin 31-December-2018

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri 12-December-2018

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff 04-December-2018

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

Prithvi Shaw became the youngest Indian to hit a century in a Test debut against the West Indies in Rajkot on October 4, taking the nation by storm

Misbaah Mansuri 09-October-2018

The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.

Ruhail Amin 01-October-2018

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini 22-September-2018

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri 07-June-2018

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha 04-June-2018

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff 30-April-2018

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas 24-April-2018

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri 04-April-2018

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha 21-March-2018

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha 12-March-2018

Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advertisers leveraging their collective fame and power

Misbaah Mansuri 15-December-2017

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Ruhail Amin 05-September-2017

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas 11-July-2017