With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

Harish Bijoor, Founder of Harish Bijoor Consults Inc., says the passing of Piyush Pandey is a deeply personal loss, describing him as not just a legendary creative mind, but also a friend and mentor

e4m Staff Oct 24, 2025 12:43 PM

A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years 

Kanchan Srivastava Jun 28, 2022 10:55 AM

Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts

Mansi Sharma Jan 11, 2022 9:10 AM

Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public

Mansi Sharma May 20, 2021 8:36 AM

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback

Misbaah Mansuri Nov 5, 2020 8:27 AM

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM