harish-bijoor

Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts 

Anjali Thakur 1 week ago

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin 26-February-2019

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy 16-February-2019

The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB

Ruhail Amin 31-January-2019

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 14-January-2019

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 08-January-2019

'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff 07-January-2019

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin 31-December-2018

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri 12-December-2018

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff 04-December-2018

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

Prithvi Shaw became the youngest Indian to hit a century in a Test debut against the West Indies in Rajkot on October 4, taking the nation by storm

Misbaah Mansuri 09-October-2018

The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.

Ruhail Amin 01-October-2018

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini 22-September-2018

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri 07-June-2018

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha 04-June-2018

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff 30-April-2018

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas 24-April-2018

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri 04-April-2018

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha 21-March-2018

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