harish-bahl
Trust still an issue with consumers for e-shopping

Even as the number of e-commerce sites is growing, there are certain stumbling blocks that the industry has not been able to overcome yet

Abid Hasan Sep 4, 2012 8:18 PM

Digital is the best engagement medium: Harish Bahl

Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Here, he shares his mantra of leveraging the digital media effectively...

Gopal Sathe May 24, 2011 8:17 AM

Smile Group launches online shoe store BeStylish

Smile Group has launched BeStylish.com, an online shoe store. The company is relying on word of mouth and social media to reach its audience, and by building knowledge through a shoe-encyclopedia to keep customers engaged.

exchange4media Staff May 17, 2011 11:25 AM

WPP houses Quasar in GroupM

GroupM and Quasar have joined hands to build an integrated digital media agency network, and Quasar will now align its media units under GroupM Interactions management.

exchange4media Mumbai Bureau Feb 22, 2011 8:23 AM