Outdoor banks on retail during lean period?blur=25

This monsoon, out of home players look at using assets in the retail space as an effective alternative

Priyanka Nair Jul 3, 2012 8:54 PM

Aegis Media expands in Chennai; launches new units?blur=25

After Vizeum’s success, Aegis Media launches Carat Media in Chennai and further strengthens Posterscope Group and Carat Fresh

exchange4media Staff Jun 29, 2012 7:20 PM

Nescafe rolls out summer OOH campaign?blur=25

Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets

Priyanka Nair May 15, 2012 8:26 PM

Airport advtg offers new avenue for OOH players?blur=25

With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium

Priyanka Nair Feb 22, 2012 8:35 AM

Guest Article: It all comes down to research, of course?blur=25

As the media market grows increasingly complex and fragmented, more than ever the industry needs to prove that out-of-home can truly prosper. While not cheap, sound research standardised across multi-markets and regions is the answer, believes Haresh Nayak, Managing Director, Posterscope Group India.

Haresh Nayak Oct 18, 2011 8:48 AM

Brandscope shoulders ‘Childhoods available’ campaign?blur=25

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.

exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM

Posterscope India celebrates 3 yrs using tricks of the trade?blur=25

Posterscope India is celebrating the completion of three years of its operations in India with a high profile, impactful and a first of its kind campaign spanning Mumbai, Delhi and Bangalore.

Priyanka Nair Sep 19, 2011 8:55 AM

Guest Article: Rising to the challenge of transition - Haresh Nayak?blur=25

All media face enormous challenges, and the biggest challenge of all is for media to demonstrate value in an increasingly complex market. In the OOH space, clients need to know what’s in it for them and why OOH delivers, writes Haresh Nayak, Managing Director, Posterscope India, explaining how research and collaboration are the keys to success...

Haresh Nayak Sep 9, 2011 8:42 AM

A future for out-of-home with mobile? – Haresh Nayak?blur=25

From the consumers’ point of view the future of mobile phones seems to be all about apps; but from the advertisers’ perspective, the future of mobile may be all about… posters, says Haresh Nayak, Managing Director, Posterscope India.

Haresh Nayak Aug 4, 2011 10:18 AM

Posterscope reveals the story in parts for Reebok Easytone?blur=25

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM

Aegis Media fortifies OOH business; launches second agency, Brandscope?blur=25

Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”

Jhinuk Sen Nov 30, 2010 7:36 AM

Posterscope completes 2 years; set to scale up in the coming year?blur=25

Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins.

Pallavi Goorha Kashyup Sep 17, 2010 8:07 AM