The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and 'athleisure' brands.

exchange4media Staff Apr 28, 2018 8:53 AM

The bed and bath linen brand is expanding its footprint to India. It currently has a strong presence in over 30 countries worldwide, including the US

exchange4media Staff Apr 25, 2018 6:12 PM

With over 50,000 new styles, the film brings together the latest trends and collections of the season from top brands.

exchange4media Staff Apr 14, 2018 9:22 AM

Conceptualized and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep.

exchange4media Staff Mar 21, 2018 5:04 PM

Happy mcgarrybowen has been mandated with redesigning the brand’s logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.

exchange4media Staff Mar 15, 2018 5:32 PM

Maruti Suzuki Logo

After receiving great response for the Suzuki Access 125 campaign ‘Kam Peeta Hai’, Suzuki Motorcycle India and Happy mcgarrybowen have rolled out the second phase of the campaign for their flagship scooter brand.

exchange4media Staff Feb 23, 2018 5:08 PM

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

exchange4media Staff Jan 20, 2018 7:00 AM

Maruti Suzuki India, nation’s leading passenger vehicle manufacturer, recently rolled out a nationwide social campaign – #PehniKya? The Company aims to create awareness and promote seat belt use among drivers and passengers

exchange4media Staff Jan 6, 2018 9:25 AM

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front

exchange4media Staff Dec 7, 2017 2:35 PM

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already released the AW ’17 campaign for Wildcraft

exchange4media Staff Oct 24, 2017 2:54 PM

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

exchange4media Staff Sep 4, 2017 2:52 PM

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifestyle

exchange4media Staff Aug 12, 2017 9:39 AM

Happy mcgarrybowen has been roped in as the new creative agency, dentsu X as the media partner and MSL India as the public relations partner

exchange4media Staff Aug 10, 2017 4:02 PM

WASH United-Happy mcgarrybowen break stigma surrounding menstruation

‘To bleed without Violence’ went viral with 7.5 million views, in addition to being shared by Bollywood superstar Akshay Kumar in just four days

exchange4media Staff Jun 10, 2017 7:55 AM

Happy mcgarrybowen bags cure.fit’s brand solutions mandate

The agency will also handle the creative mandate for the brand’s launch and growth.

exchange4media Staff May 9, 2017 1:40 PM

Happy mcgarrybowen appoints Samarjit Choudhry as COO - Advertising

In another key structural change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP)

exchange4media Staff May 3, 2017 2:38 PM

Happy mcgarrybowen wins creative mandate for Duroflex

Happy mcgarrybowen to manage integrated communication mandate for Duroflex and fuel the brand’s aggressive growth plans

exchange4media Staff Feb 23, 2017 4:24 PM

The winners will be those who bring the brand to the centre of the communication: Gordon Bowen

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

Abhinna Shreshtha Dec 26, 2016 8:44 AM