happy-creative-services
The winners will be those who bring the brand to the centre of the communication: Gordon Bowen?blur=25

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

Abhinna Shreshtha Dec 26, 2016 8:44 AM

Dentsu Aegis Network India conducts largest overseas training conference in Dubai?blur=25

The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies

exchange4media Staff Dec 15, 2016 3:37 PM

Ola Cabs withdraws ‘sexist’ ad after social media backlash?blur=25

This latest ad campaign by Ola faced criticism on various social media channels for portraying a sexist image of a modern day woman in their creative.

exchange4media Staff Apr 26, 2016 12:29 PM

Ola promotes affordability proposition in its new campaign for Ola Micro?blur=25

This TVC marks Ola Micro’s success in offering economy AC car rides at Rs 6/km across 42 cities in India

exchange4media Staff Apr 23, 2016 8:19 AM

Lookup launches new radio and OOH campaign using the emojis?blur=25

Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis for the first time in India

exchange4media Staff Mar 12, 2016 9:04 AM

Lookup launches new radio and OOH campaign using the emojis?blur=25

Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis for the first time in India

exchange4media Staff Mar 12, 2016 8:26 AM

Phalgun Tiruvasu to head Happy Creative Services strategic planning team?blur=25

Phalgun Trivatsu will be supported by Ravi Bhat who recently returned to Happy after a short stint with Lowe Lintas Bangalore. Besides Bhat, the team also consists of Ashwin Dravid (ex- Maxus, Jack-n-the-Box) looking after content strategy, Hari Nair (ex- Razorfish) on leading data and Anusha Pinto on design

exchange4media Staff Dec 2, 2015 3:46 PM

Happy wins creative mandate for Lookup?blur=25

The agency will manage communication mandates along with traditional and new age media for the hyper local messaging app

exchange4media Staff Oct 6, 2015 4:57 PM

Happy Creative Services wins creative duties of Joy Cosmetics?blur=25

The portfolio consists of multiple variants of face Wash, face Scrubs, face packs, creams, lotions and shampoos. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore

exchange4media Staff Jul 2, 2015 9:20 AM

MobiKwik Launches its first TV campaign?blur=25

After a string of outdoor and radio campaigns, the company has decided to take to television, and roll out a 3 month media plan

exchange4media Staff Jun 18, 2015 11:30 AM

Happy Creative Services expands digital division?blur=25

The core team includes Akshaye Madhok as Digital Director, Sanaa Abdussamad as Creative Lead, Anoop Menon as Digital Strategist, Sumana Samuk as Group Account Director and Madhu Sudan as Digital Producer

exchange4media Staff Feb 2, 2015 9:35 AM

Lowe Lintas and Partners bags creative duties for Flipkart?blur=25

The agency has won the account on the back of a multi- agency pitch

Priyanka Mehra Sep 22, 2014 9:02 AM

Now, Flipkart it on mobile?blur=25

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on the go

Twishy Apr 8, 2014 8:11 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

The Newshour with Flipkart!?blur=25

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy Sep 9, 2013 8:09 AM

Flipkart uses 'news channel' type debates in latest campaign?blur=25

The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping on Flipkart

exchange4media Staff Sep 4, 2013 7:44 AM

What keeps independents awake at night??blur=25

Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges

Twishy Jan 15, 2013 9:52 PM

DDB Mudra, Leo Burnett & McCann lead India haul at Adfest?blur=25

Indian agencies bring home 27 metals – 2 Golds, 12 Silvers and 13 Bronzes; DDB Mudra leads with 9 metals followed by Leo Burnett with 6 and McCann with 5

exchange4media Staff Mar 22, 2012 8:22 AM

Myntra.com ‘Ramps It Up’ with new campaign?blur=25

Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.

Sai Prasanna Oct 21, 2011 9:12 AM

Remembering Steve Jobs...?blur=25

Vivek Bhargava, Managing Director, Communicate 2; Minhaz Lokhandwala, Marketing Director, Novosol and Kartik Iyer, CEO, Happy Creative Services pay their touching tributes to Steve Jobs...

exchange4media Staff Oct 10, 2011 9:41 AM