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Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.

Aatsi Desai Jasani Mar 9, 2018 7:30 AM

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The question for women becomes multi-faceted. Do we strive for a level playing field or simply fair play? The goal is how to best utilize the skill sets that women bring to the table

Kranti Gada Mar 8, 2018 8:55 AM

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An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enriching platforms and recognizing them as a strategic asset.

Shriranga Sudhakara Sep 8, 2017 7:35 AM

Guest Column: Digital engagement needed to increase physical footfall in retail: Shantanu Paknikar?blur=25

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar Feb 7, 2015 12:44 PM

Guest Column: Digital engagement needed to increase physical footfall in retail: Shantanu Paknikar?blur=25

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar Feb 7, 2015 12:39 PM

Make mobility, not mobile the success mantra for your brand: Kaushal Sarda?blur=25

Kaushal Sarda, CEO of Kuliza, talks about the exponential rise of mobile apps and how brands can meet consumers’ need to constantly stay connected and get work done while on the move

Kaushal Sarda Feb 7, 2015 12:35 PM

Guest Column: Digital engagement needed to increase physical footfall in retail: Shantanu Paknikar?blur=25

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar Feb 7, 2015 9:46 AM

Make mobility, not mobile the success mantra for your brand: Kaushal Sarda?blur=25

Kaushal Sarda, CEO of Kuliza, talks about the exponential rise of mobile apps and how brands can meet consumers’ need to constantly stay connected and get work done while on the move

Kaushal Sarda Feb 7, 2015 9:39 AM

Guest Column: Decoding the distinct DNA of South Indian news channels?blur=25

In a bid to increase viewership, news channels down South offer content that goes beyond regular news. But how further away can news channels go from news in the race for numbers, asks Asianet News Network's C Shyamsundar

C Shyamsundar Feb 11, 2014 8:28 AM

Guest Column: Translating trends for brands - Shaziya Khan?blur=25

Translating trends into behaviour, symbols, meaning is a starting point for brands & their custodians. Trends are precious as glimpses of 'what's going on' & what to do about it, says JWT's Shaziya Khan

Shaziya Khan Feb 6, 2014 8:40 AM

Guest Column: The Digital Agency Manifesto - What won't happen in 2014??blur=25

As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards

Prashanth Challapalli Feb 5, 2014 8:36 AM

Guest Column: What would disrupt & drive the mobile ad industry in 2014??blur=25

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:22 PM

Guest Column: What would disrupt & drive the mobile ad industry in 2014??blur=25

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:20 PM

Guest Column: Shorts maketh a creative person. <i>Not</i>.?blur=25

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta Sep 30, 2013 8:14 AM

Guest Column<br>Retrofit: The Ayesha-Shoaib-Sania triangle – the theatre of the absurd?blur=25

I am confused, my mind is in a whirl, says Sandeep Bamzai as he wonders whether anyone can make more sense of the Ayesha-Shoaib-Sania triangle. A failed, under-the-scanner Pakistani cricketer is marrying a failed Indian tennis player. Wedged between them is a Hyderabadi woman, who claims she is Shoaib’s first wife and all she wants is an honourable divorce.

Sandeep Bamzai Apr 7, 2010 8:46 AM

Guest Column<br>Retrofit: The mathematics of IPL – Is it ‘ghaate ka sauda’ for the new owners of Pune and Kochi teams??blur=25

Over the last couple of days, the IPL auction has emerged as the hot button subject. Sandeep Bamzai does the math and says that the stiff entry cost is the biggest impediment in the grandiose designs of the new team owners of Pune and Kochi teams. Despite the pie having been made more lucrative by Lalit Modi, there isn’t enough on the table to take away for the newbies. But the early birds have definitely got the worm.

Sandeep Bamzai Mar 24, 2010 8:30 AM