Guest Column: Seasoned communications professional Taruna Gupta explains why thought leadership is important & how one should express genuine concern & put forward the human side in an AI-powered era

Taruna Gupta Jun 30, 2022 3:50 PM

Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent

Sunita Patnaik Jun 13, 2022 6:28 PM

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM

Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10

Arun Neelakantan May 5, 2022 8:44 AM

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency

Shuchi Sethi Mar 2, 2022 9:01 AM

Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries

Amrinder Singh Feb 18, 2022 8:45 AM

Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy

Sujata Dwibedy Jan 24, 2022 8:43 AM

Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media

Manas Mishra Dec 31, 2021 8:52 AM

Guest Column: This festive season, esp. after 18-tempestuous months of Covid, brands will come out with all guns blazing to reconnect with customers, writes Damyant Singh Khanoria, CMO, OPPO India

Damyant Singh Khanoria Oct 29, 2021 8:43 AM

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM

Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience

Hitesh Raj Bhagat Aug 26, 2021 1:03 PM

Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, shared how brands can contribute to the wellbeing of all stakeholders involved in organizing the tournament

Komal Mehra Aug 11, 2021 8:43 AM

Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data

Shubhranshu Singh Jul 21, 2021 8:59 AM

Guest Column: Nandini Chatterjee, Chief Communication Officer, PwC India, shared that it’s best to identify the digital priorities of the organisation and look for a candidate who can fill those gaps

Nandini Chatterjee Jul 12, 2021 8:39 AM

Guest Column: Udit Verma, CMO, Co-founder, Trackier, explains how the use of AI & performance-based marketing strategies have become central to digital advertising success

Udit Verma Jun 12, 2021 7:57 AM

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM

Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends

Amey Asuti Jun 3, 2021 8:44 AM

Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra, writes about the virtues of consistent communication for brands

Neha Bajaj May 27, 2021 1:45 PM

Guest Column: Adam Singolda, Founder & CEO, Taboola, writes that industry’s favorite duopoly focuses on consumers first but both Facebook and Google forget about their partners on the open web

Adam Singolda May 25, 2021 9:08 AM