Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, wrote how determined & optimistic Draftfcb-Ulka Chairman Emeritus Anil Kapoor was despite his health taking a downward turn

Prasoon Joshi Apr 13, 2021 3:49 PM

Guest Column: S Prasanna Rai, VP, Marketing, Wipro Consumer Care & Lighting, said that 2021 is about re-invention, so it's imperative for brands to remain agile & cater to ever-evolving consumer needs

S Prasanna Rai Apr 13, 2021 8:20 AM

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO

Archana Jain Mar 25, 2021 3:00 PM

Guest Column: Mamta Dhingra, Communications & PR Advisor, Founder, Lateral Sutra, explains how gender-neutral branding can possibly help towards gender-neutral economic recovery in the Covid era

Mamta Dhingra Mar 16, 2021 8:41 AM

Guest Column: Manisha Chaudhary, Founder & Director, Value 360 Communications, shares trends that are likely to dominate the industry this year

Manisha Chaudhary Mar 10, 2021 8:23 AM

Guest Column: Diaz Nesamoney, Founder, President & CEO, Jivox, said that Google's plans for identity management either means the end of 1:1 identity or the beginning of a new era/approach to identity

Diaz Nesamoney Mar 9, 2021 8:17 AM

Guest Column: Anju Munjal, Senior Vice President, Usha International, discussed in detail how women leaders across organizations are adding feathers of success, and profitability

Anju Munjal Mar 8, 2021 2:06 PM

Guest Column: Piyal Banerjee, Head- External Communications, IPM India Wholesale Trading Private Limited, outlined that highly engaged customers are more likely to convert to brand advocates

Piyal Banerjee Mar 5, 2021 2:33 PM

Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively

Kanika Mittal Mar 4, 2021 8:04 AM

Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo

Deepshikha Dharmaraj Mar 2, 2021 8:30 AM

Guest Column: Udit Pathak, Founder Director, Media Mantra, said that the communications strategy and the brand messaging, 2021, will be interactive thereby facilitating engagement at diverse levels

Udit Sagar Pathak Feb 26, 2021 12:47 PM

Guest Column: Aashna Khurana, Specialist– Marketing Communications APAC, Barco, shared why there has to be consistency and flexibility in all communication strategies aimed at the new normal

Aashna Khurana Feb 23, 2021 4:10 PM

Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India

Tushar Shah Feb 12, 2021 8:28 AM

Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave

Atul Sharma Feb 11, 2021 8:58 AM

Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM

Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021

Atul Ahluwalia Feb 9, 2021 8:46 AM

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM