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Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used
The Business Head of Advertising at OLX India gives four mantras to ace the art of personalisation in advertising
A look at the recipe mix that produces better results when marketers want a campaign to go viral
Shubhranshu Singh 23-April-2018
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India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh
Shubhranshu Singh 04-April-2018
Rural Marketing Expert, Navin Karkera says the Agri industry is facing major challenges in all key areas of Production, Finance, Logistics and Marketing, but with AI and IoT, a lot can be done to minimise risks
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Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers
Shubhranshu Singh 13-March-2018
Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.
Aatsi Desai Jasani 09-March-2018
The question for women becomes multi-faceted. Do we strive for a level playing field or simply fair play? The goal is how to best utilize the skill sets that women bring to the table
An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enriching platforms and recognizing them as a strategic asset.
Shriranga Sudhakara 08-September-2017
Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’
Shantanu Paknikar 07-February-2015
Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’
Shantanu Paknikar 07-February-2015
Kaushal Sarda, CEO of Kuliza, talks about the exponential rise of mobile apps and how brands can meet consumers’ need to constantly stay connected and get work done while on the move
Kaushal Sarda 07-February-2015
Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’
Shantanu Paknikar 07-February-2015
Kaushal Sarda, CEO of Kuliza, talks about the exponential rise of mobile apps and how brands can meet consumers’ need to constantly stay connected and get work done while on the move
Kaushal Sarda 07-February-2015
In a bid to increase viewership, news channels down South offer content that goes beyond regular news. But how further away can news channels go from news in the race for numbers, asks Asianet News Network's C Shyamsundar
C Shyamsundar 11-February-2014
Translating trends into behaviour, symbols, meaning is a starting point for brands & their custodians. Trends are precious as glimpses of 'what's going on' & what to do about it, says JWT's Shaziya Khan
As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards
Prashanth Challapalli 05-February-2014
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics
Bodhisatwa Dasgupta 30-September-2013
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