guest-column
Shubhranshu Singh?blur=25

Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data

Shubhranshu Singh Jul 21, 2021 8:59 AM

Nandini Chatterjee?blur=25

Guest Column: Nandini Chatterjee, Chief Communication Officer, PwC India, shared that it’s best to identify the digital priorities of the organisation and look for a candidate who can fill those gaps

Nandini Chatterjee Jul 12, 2021 8:39 AM

Udit Verma?blur=25

Guest Column: Udit Verma, CMO, Co-founder, Trackier, explains how the use of AI & performance-based marketing strategies have become central to digital advertising success

Udit Verma Jun 12, 2021 7:57 AM

Sonia Notani?blur=25

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM

Amey Asuti?blur=25

Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends

Amey Asuti Jun 3, 2021 8:44 AM

Neha Bajaj?blur=25

Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra, writes about the virtues of consistent communication for brands

Neha Bajaj May 27, 2021 1:45 PM

Adam Singolda?blur=25

Guest Column: Adam Singolda, Founder & CEO, Taboola, writes that industry’s favorite duopoly focuses on consumers first but both Facebook and Google forget about their partners on the open web

Adam Singolda May 25, 2021 9:08 AM

Anindita Gupta?blur=25

Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, lists four ways through which EduTech companies can leverage PR so as to gain access to rural Indian markets

Anindita Gupta May 17, 2021 6:23 PM

Sunil Jain?blur=25

Guest Column: 'A person never modest with an opinion, rational or irrational; that was the Sunil I'd like to remember,' writes Senior Journalist Siddharth Zarabi

Siddharth Zarabi May 17, 2021 3:50 PM

Kinjal Medh?blur=25

Guest Column: Marketing Consultant Kinjal Medh said that Kapoor’s vision for an agency was to be a true strategic partner to clients & growing with their business growth

Kinjal Medh May 11, 2021 1:00 PM

Pradeep Menon?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

Rita SahajPaul?blur=25

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Josy Paul?blur=25

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

Prasoon Joshi - Anil Kappor?blur=25

Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, wrote how determined & optimistic Draftfcb-Ulka Chairman Emeritus Anil Kapoor was despite his health taking a downward turn

Prasoon Joshi Apr 13, 2021 3:49 PM

S Prasanna Rai?blur=25

Guest Column: S Prasanna Rai, VP, Marketing, Wipro Consumer Care & Lighting, said that 2021 is about re-invention, so it's imperative for brands to remain agile & cater to ever-evolving consumer needs

S Prasanna Rai Apr 13, 2021 8:20 AM

Dharmendra Ahuja?blur=25

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

Archana Jain?blur=25

Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO

Archana Jain Mar 25, 2021 3:00 PM

Mamta Dhingra?blur=25

Guest Column: Mamta Dhingra, Communications & PR Advisor, Founder, Lateral Sutra, explains how gender-neutral branding can possibly help towards gender-neutral economic recovery in the Covid era

Mamta Dhingra Mar 16, 2021 8:41 AM

Manisha Chaudhary?blur=25

Guest Column: Manisha Chaudhary, Founder & Director, Value 360 Communications, shares trends that are likely to dominate the industry this year

Manisha Chaudhary Mar 10, 2021 8:23 AM

Diaz Nesamoney?blur=25

Guest Column: Diaz Nesamoney, Founder, President & CEO, Jivox, said that Google's plans for identity management either means the end of 1:1 identity or the beginning of a new era/approach to identity

Diaz Nesamoney Mar 9, 2021 8:17 AM