guest-column
Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo
Deepshikha Dharmaraj 23 hours ago
Guest Column: Udit Pathak, Founder Director, Media Mantra, said that the communications strategy and the brand messaging, 2021, will be interactive thereby facilitating engagement at diverse levels
Udit Sagar Pathak Feb 26, 2021 12:47 PM
Guest Column: Aashna Khurana, Specialist– Marketing Communications APAC, Barco, shared why there has to be consistency and flexibility in all communication strategies aimed at the new normal
Aashna Khurana Feb 23, 2021 4:10 PM
Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India
Tushar Shah Feb 12, 2021 8:28 AM
Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
Atul Sharma Feb 11, 2021 8:58 AM
Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art
Aman Gupta Feb 9, 2021 3:49 PM
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
Atul Ahluwalia Feb 9, 2021 8:46 AM
Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign
Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM
Guest Column: MK Anand, MD & CEO, Times Network, highlights digital transformation, data-driven & dynamic content and subscription-based model as some of the key trends
We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020
exchange4media Staff Jan 1, 2021 8:45 AM
Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’
B Surendar Jan 1, 2021 8:41 AM
Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling
Rubeena Singh Mar 16, 2020 8:37 AM
Guest Column: Amrinder Singh, Director, Bonn Group of Industries writes about how Influencer Marketing is used for niche products & being authentic is the new chic
Amrinder Singh Nov 22, 2019 9:40 AM
Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used
Shrenik Gandhi Mar 20, 2019 8:40 AM
The Business Head of Advertising at OLX India gives four mantras to ace the art of personalisation in advertising
Tarun Sinha Aug 1, 2018 8:54 AM
A look at the recipe mix that produces better results when marketers want a campaign to go viral
Shubhranshu Singh Apr 23, 2018 8:56 AM
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India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh
Shubhranshu Singh Apr 4, 2018 8:56 AM
Rural Marketing Expert, Navin Karkera says the Agri industry is facing major challenges in all key areas of Production, Finance, Logistics and Marketing, but with AI and IoT, a lot can be done to minimise risks
Navin Karkera Mar 30, 2018 8:54 AM
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Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers
Shubhranshu Singh Mar 13, 2018 8:57 AM
Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.
Aatsi Desai Jasani Mar 9, 2018 7:30 AM
