guest-column
Deepshikha Dharmaraj?blur=25

Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo

Deepshikha Dharmaraj 23 hours ago

Udit Sagar Pathak?blur=25

Guest Column: Udit Pathak, Founder Director, Media Mantra, said that the communications strategy and the brand messaging, 2021, will be interactive thereby facilitating engagement at diverse levels

Udit Sagar Pathak Feb 26, 2021 12:47 PM

Aashna Khurana?blur=25

Guest Column: Aashna Khurana, Specialist– Marketing Communications APAC, Barco, shared why there has to be consistency and flexibility in all communication strategies aimed at the new normal

Aashna Khurana Feb 23, 2021 4:10 PM

Tushar Shah - SPN?blur=25

Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India

Tushar Shah Feb 12, 2021 8:28 AM

Atul Sharma?blur=25

Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave

Atul Sharma Feb 11, 2021 8:58 AM

Aman Gupta?blur=25

Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM

Atul Ahluwalia?blur=25

Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021

Atul Ahluwalia Feb 9, 2021 8:46 AM

Tanuj Khanna & Suresh Eriyat?blur=25

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM

MK Anand - Times Network?blur=25

Guest Column: MK Anand, MD & CEO, Times Network, highlights digital transformation, data-driven & dynamic content and subscription-based model as some of the key trends

MK Anand Jan 5, 2021 12:32 PM

GC?blur=25

We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020

exchange4media Staff Jan 1, 2021 8:45 AM

B.Surendar, Red FM network?blur=25

Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’

B Surendar Jan 1, 2021 8:41 AM

Rubeena Singh?blur=25

Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling

Rubeena Singh Mar 16, 2020 8:37 AM

Amrinder Singh?blur=25

Guest Column: Amrinder Singh, Director, Bonn Group of Industries writes about how Influencer Marketing is used for niche products & being authentic is the new chic

Amrinder Singh Nov 22, 2019 9:40 AM

Shrenik Gandhi?blur=25

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi Mar 20, 2019 8:40 AM

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The Business Head of Advertising at OLX India gives four mantras to ace the art of personalisation in advertising

Tarun Sinha Aug 1, 2018 8:54 AM

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A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh Apr 23, 2018 8:56 AM

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India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh Apr 4, 2018 8:56 AM

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Rural Marketing Expert, Navin Karkera says the Agri industry is facing major challenges in all key areas of Production, Finance, Logistics and Marketing, but with AI and IoT, a lot can be done to minimise risks

Navin Karkera Mar 30, 2018 8:54 AM

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Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers

Shubhranshu Singh Mar 13, 2018 8:57 AM

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Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.

Aatsi Desai Jasani Mar 9, 2018 7:30 AM