groupm
The event brings together technology experts, marketing thought leaders & solution providers to uncover the impact of voice technology on consumer behaviour & marketing campaigns
exchange4media Staff Jul 12, 2021 9:02 AM
Kazi will take over the role from August 2 and will be based out of the GroupM Mumbai office
exchange4media Staff Jul 9, 2021 1:12 PM
Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety
exchange4media Staff Jun 16, 2021 8:42 AM
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
exchange4media Staff Jun 14, 2021 6:08 PM
Pahwa replaces Rohit Suri, who is moving on to explore other opportunities
exchange4media Staff Jun 10, 2021 11:16 AM
The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey
exchange4media Staff Jun 9, 2021 12:04 PM
Olivieri will be responsible for elevating, enhancing, and streamlining GroupM products and solutions in collaboration with the group’s agencies and partners, including start-ups
exchange4media Staff May 25, 2021 4:45 PM
Former Essence India MD Anand Chakravarthy has moved on from the agency to pursue new opportunities
exchange4media Staff May 20, 2021 11:15 AM
In his new role, Hakim will be responsible for developing stakeholder engagement and driving sales and new business development
exchange4media Staff May 18, 2021 2:44 PM
Ahead of Pizza Hut's 25th anniversary in India, CMO Neha lets us in on the brand's plans for digitization, store expansion, product innovation and market strategy
Mansi Sharma May 18, 2021 9:11 AM
Essence Impact will aid these organisations to raise greater awareness, recruit new volunteers and draw in more donations through Essence's expertise in data, analytics and technology
exchange4media Staff Apr 30, 2021 1:20 PM
The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company
exchange4media Staff Apr 28, 2021 1:22 PM
The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement
exchange4media Staff Apr 26, 2021 11:11 AM
Karnik will take on the role of Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will undertake additional responsibility of Head of Branded Content, GroupM India
exchange4media Staff Apr 9, 2021 11:07 AM
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming
exchange4media Staff Apr 8, 2021 10:40 AM
GroupM and e4m have released a report on the power of voice marketing for brands, highlighting the emerging marketing trends in voice technology and the recommended strategy for brands
exchange4media Staff Apr 5, 2021 9:22 AM
GroupM Business Head, Entertainment, Sports & LIVE Events, Vinit Karnik, spoke about the four booster shots that will catapult the entire industry over time
exchange4media Staff Mar 20, 2021 8:31 AM
