groupm
For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas
exchange4media Staff Aug 28, 2021 8:51 AM
The account will be handled out of the agency's Mumbai office
exchange4media Staff Aug 27, 2021 11:04 AM
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy
exchange4media Staff Aug 17, 2021 10:02 AM
In his new role, Saha will lead GroupM’s data-driven specialty businesses including Xaxis, INCA, Finecast, Sightline and Acceleration
exchange4media Staff Aug 17, 2021 8:14 AM
We speak to Gupte, CEO, Wavemaker South Asia, in part three of our interview series with the big winners of IDMA 2021
exchange4media Staff Aug 6, 2021 8:58 AM
Tushar Vyas, President – Growth and Transformation, GroupM South Asia shares his views about growth in a COVID-ravaged year, changes in consumer behaviour and more
Naziya Alvi Rahman Aug 3, 2021 8:01 AM
The account will be handled from the agency's Gurugram office
exchange4media Staff Jul 28, 2021 11:51 AM
The conversational ad campaign has posted an 8.29% increase in customer engagement
exchange4media Staff Jul 27, 2021 11:30 AM
The bone of contention is the social media giant's requirement that the agency takes on greater liability
exchange4media Staff Jul 24, 2021 7:22 AM
At the exchange4media-GroupM Voice Marketing Conference, a panel of industry experts discussed how brands should utilize voice assistance technology to deliver helpful customer experiences
exchange4media Staff Jul 17, 2021 8:38 AM
At the e4m-GroupM Voice Marketing Conference, Salter, Head of Innovation at Wavemaker, talked about the future of voice in marketing and advertising
exchange4media Staff Jul 17, 2021 8:27 AM
At the e4m-GroupM Voice Marketing Conference, Partalo, EVP, Strategic Development Partnerships, WPP, spoke on the rise of voice marketing
exchange4media Staff Jul 17, 2021 8:25 AM
WPP India Foundation Director General Rama Iyer and IIT Bombay Department of Electrical Engineering Professor Preeti Rao discussed 'Voice of CSR' at exchange4media-GroupM Voice Marketing Conference
exchange4media Staff Jul 17, 2021 8:04 AM
Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM, decoded the VoiceBox report at the exchange4media-GroupM Voice Marketing Conference
exchange4media Staff Jul 16, 2021 8:35 AM
Anil Nair, Dilip RS, Jayesh Ullattil, Kumar Rangarajan, Neha Barjatya, Shankar Jayaraman and Tushar Vyas discussed voice technology trends in marketing at e4m-GroupM Voice Marketing Conference
exchange4media Staff Jul 16, 2021 8:33 AM
At the exchange4media-GroupM Voice Marketing Conference, Kumar shared insights on the growth of voice search, trends in the voice space and how marketers are increasingly leveraging it
exchange4media Staff Jul 16, 2021 8:28 AM
At the e4M -GroupM Voice Marketing Conference, Stas Tushinskiy & Julia Rast elaborate on the power of voice marketing using the example of Pizza Hut campaign on Gaana
exchange4media Staff Jul 16, 2021 8:26 AM
The likes of Prasanth Kumar, CEO, SA, GroupM; Sanja Partalo, EVP, Strategic Development & Partnerships, WPP; and Sarah Salter, Head of Innovation, Wavemaker, will share insights on voice marketing
exchange4media Staff Jul 15, 2021 8:27 AM
