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Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Anam Khan Apr 19, 2018 8:51 AM

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This is a content development and production hub which is structured to cater to the modern creative needs of brands globally.

exchange4media Staff Apr 10, 2018 11:26 AM

Wavemaker India?blur=25

Wavemaker, the media, content, and technology agency from GroupM, created from the merger of Maxus and MEC, will manage the offline media communications buying and planning for the brand Bisleri Fonzo.

exchange4media Staff Mar 22, 2018 10:40 AM

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The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

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Mathur will take on an additional role as Senior Vice President, Client Leadership, Mindshare North & East, while Sinha will lead m/Six India as Senior Vice President, Client Leadership. The move is intended to help Mindshare not only improve and expand its offerings but also to increase its presence in the industry, through a precision based approach towards customer satisfaction.

exchange4media Staff Mar 13, 2018 12:41 PM

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Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan Mar 7, 2018 6:24 PM

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GroupM's 'This Year Next Year' report pegs growth at 13% for ad industry; reveals that 2017 was the slowest year in five years

exchange4media Staff Feb 14, 2018 9:00 AM

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GroupM estimates the Digital Adex to continue to grow by 30% in 2018 to Rs. 12,337 crore

exchange4media Staff Feb 13, 2018 3:38 PM

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The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem

exchange4media Staff Feb 12, 2018 3:52 PM

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She will be reporting into Anand Chakravarthy, MD, Essence India and will lead the Google relationship, based in the Gurgaon office

exchange4media Staff Jan 23, 2018 3:04 PM

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The pitch was for the entire portfolio of brands and involves only offline duties

exchange4media Staff Jan 15, 2018 12:48 PM

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He has also served stints as Country Media Manager ColPal and Business Director GroupM

Ruhail Amin Dec 27, 2017 8:57 AM

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GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Naziya Alvi Rahman Dec 13, 2017 8:51 AM

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Ad industry veterans like CVL Srinivas Rao, Shashi Sinha, Ashish Bhasin, Sam Balsara and Saurabh Verma come together on TV for the first time to discuss the future of the ad-world

exchange4media Staff Dec 8, 2017 4:50 PM

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With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India. Led by Kartik Sharma, South Asia Managing Director, the agency already has clients like FMCG giant ITC and L’Oréal

Naziya Alvi Rahman Nov 27, 2017 8:48 AM

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In his capacity as a CFO, he will be handling the finance function and will be reporting to Avinash Kaul, Managing Director

exchange4media Staff Nov 9, 2017 8:39 AM

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The digital world of the future will scarcely resemble the world today and the challenge will bring many opportunities, says Norm Johnston, Global CEO Mindshare FAST & Global Chief Digital Officer, Mindshare

Abhinn Shreshtha Nov 6, 2017 8:58 AM

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Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

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Rajya Sabha member and Chairman Zee and Essel Group Dr Subhash Chandra presented Srinivas with the award

exchange4media Staff Oct 28, 2017 8:35 AM

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GroupM has consistently maintained its commitment to creating a workplace environment focused on its employees’ holistic wellbeing

exchange4media Staff Oct 24, 2017 5:29 PM