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The discussions held during the 3-day virtual conversations captivated almost 500 brand and agency stalwarts

exchange4media Staff Dec 28, 2021 9:06 AM

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At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world

exchange4media Staff Dec 24, 2021 9:09 AM

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India is witnessing significant growth in programmatic advertising, and this is just the beginning of an industry that is positioned to flourish

exchange4media Staff Dec 17, 2021 10:52 AM

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New roles for Pratik Rathod, Muralidhar T, K Srinivas Rao, and Rahul Satoskar

exchange4media Staff Dec 16, 2021 12:39 PM

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The report informs India is the ninth-largest market based on the total size of ad revenue

exchange4media Staff Dec 6, 2021 6:01 PM

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Pratik Rathod, Muralidhar T, K Srinivas Rao & Rahul Satoskar have been elevated to new roles

exchange4media Staff Nov 22, 2021 11:53 AM

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Native advertising has not picked up due to the lack of the right kind of inventory & format, said Ahtesham Ali, NDTV and Tanushree Radhakrishnan, GroupM, in a fireside chat with Amit Yadav PubMatic

exchange4media Staff Oct 27, 2021 5:17 PM

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Taneja will be based out of Gurgaon and report to Atique Kazi

exchange4media Staff Oct 27, 2021 11:25 AM

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Prior to this, Hughes was the chief operating officer at Dentsu UK where she led operations and transformation for the firm's media brands

exchange4media Staff Oct 26, 2021 3:32 PM

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This service by the two WPP agencies is designed to help clients deliver more data-driven, highly personalized advertising experiences to consumers

exchange4media Staff Oct 26, 2021 8:30 AM

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Murthy had been heading OMD India as the Chief Executive Officer for the last 4 years

exchange4media Staff Oct 14, 2021 11:16 AM

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Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM

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GroupM President Partnerships & Trading Ashwin Padmanabhan and INCA Senior Director Kunal Sawant unveiled the inaugural India Influencer Marketing Report 2021 at the conference

exchange4media Staff Sep 20, 2021 9:13 AM

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Woodward, Global Managing Director, INCA delivered the keynote address at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 9:09 AM

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 18, 2021 9:10 AM

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According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

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The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season

exchange4media Staff Sep 15, 2021 8:24 AM

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Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report

exchange4media Staff Sep 8, 2021 12:23 PM