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India is expected to be the third largest growth contributor after China and the US to the global ad market driven by 7% real consumer spending growth.

exchange4media Staff Dec 4, 2018 8:19 AM

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Fang, who has more than 20 years of experience in financial management roles at agencies and brands, joined GroupM in 2016

exchange4media Staff Nov 27, 2018 4:26 PM

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Daniel Henriksen appointed Head of Outcome Media Planning, Xaxis Asia

exchange4media Staff Nov 26, 2018 11:57 AM

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Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media

exchange4media Staff Nov 19, 2018 4:20 PM

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After mavericks like CVL Srinivas and Raj Nayak, who will win the Influencer of the Year in 2018? The event is scheduled to take place on November 16 post exchange4media Conclave

exchange4media Staff Nov 12, 2018 8:36 AM

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In the second State of the Video report, GroupM delivered many valuable insights into the industry-wide changes that are shaping the video ecosystem

exchange4media Staff Nov 12, 2018 8:35 AM

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The 4th edition of the e4m Media ACE Awards 2018, was held on 16 October 2018 in Mumbai

exchange4media Staff Oct 17, 2018 5:35 PM

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Prasanth Kumar, CEO, Mindshare South Asia, won ‘Agency Head of the Year’ at the fourth edition of exchange4media's Media ACE Awards 2018

exchange4media Staff Oct 17, 2018 1:51 PM

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As WPP holds its first data summit- Date with Data- on October 16, we speak to CVL Srinivas, Country Manager India, WPP, about the industry’s love and need for data and the changing role of CMOs.

Naziya Alvi Rahman Oct 15, 2018 8:58 AM

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The agency won 30-plus new accounts, including Unilever digital business, SBI Life Insurance, Disney, Pharmeasy, Frankfinn, Mobiistar, Unibic and Hindware.

exchange4media Staff Oct 8, 2018 4:26 PM

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Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff Oct 8, 2018 10:25 AM

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Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19

Neeta Nair Sep 27, 2018 8:53 AM

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Mausumi has over 25 years of experience in the field of media, entertainment and advertising

exchange4media Staff Sep 14, 2018 5:58 PM

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In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology

Christina Moniz Sep 5, 2018 8:57 AM

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Senior Vice President, New Business for Mindshare India, talks about agency of the future, the challenges ahead for the agency business, and why she believes Mindshare is a great place to work

Venkata Susmita Biswas Aug 21, 2018 8:58 AM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 11, 2018 8:58 AM

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Mars Inc. chose MediaCom following a competitive pitch launched after the brand reviewed its media account in January.

exchange4media Staff Aug 9, 2018 12:41 PM

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GroupM acquired eight-year-old digitally-led creative agency The Glitch six months ago

Venkata Susmita Biswas Aug 3, 2018 8:59 AM

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As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest.

exchange4media Staff Aug 2, 2018 2:04 PM