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Anita Kotwani?blur=25

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

WPP sandtable?blur=25

Sandtable will make GroupM the first media agency group to purposefully invest in Agent Based Modeling

exchange4media Staff Mar 5, 2020 2:51 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 29, 2020 10:01 AM

Demet İkiler?blur=25

İkiler, who will serve on GroupM’s Global Executive Committee, will continue to be WPP Country Manager in Turkey

exchange4media Staff Feb 27, 2020 1:58 PM

mSix?blur=25

m/SIX was seen winning media mandates for brands like Emami, Revv Cars, V-Nourish, Toppr, The Moms Co and Sebamed

exchange4media Staff Feb 26, 2020 11:32 AM

Mobile Marketing?blur=25

‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing

exchange4media Staff Feb 18, 2020 1:52 PM

inca?blur=25

INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

exchange4media Staff Feb 18, 2020 11:30 AM

e-commerce?blur=25

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

Wavemaker Supr?blur=25

As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

exchange4media Staff Feb 6, 2020 1:38 PM

GroupM TYNY?blur=25

Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020

exchange4media Staff Feb 5, 2020 12:11 PM

Instagram?blur=25

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Prasanth Kumar?blur=25

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

Saint Gobain?blur=25

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff Jan 18, 2020 10:28 AM

GroupM?blur=25

According to the report, Mindshare, MediaCom and Wavemaker remain the top five networks globally

exchange4media Staff Dec 19, 2019 10:32 AM

Wavemaker India?blur=25

Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM

Motion Content Group?blur=25

Motion Content Group and Film Critics Guild, in collaboration with Vistas Media Capital, recognised talent in storytelling through the Critic's Choice Shorts and Series Awards (CCSSA)

Ronald Rodrigues Dec 12, 2019 8:29 AM

GroupM’s Essence - Livspace?blur=25

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

Global advertising growth?blur=25

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff Dec 9, 2019 9:27 PM

GroupM This Year Next Year Report?blur=25

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

Mindshare India?blur=25

The new voice-driven platform aims to help brands drive engagement in remote media-dark areas of India on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls

exchange4media Staff Dec 2, 2019 3:32 PM