Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign

exchange4media Staff Aug 16, 2022 2:44 PM

OOH report?blur=25

Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH

exchange4media Staff Aug 3, 2022 7:44 PM


The report, which traces the evolution of OOH, will be released at the Taj Santacruz, Mumbai

exchange4media Staff Aug 3, 2022 8:40 AM


Prior to this, Ohri was Deputy General Manager-Head Digital Marketing at Dabur India

exchange4media Staff Jul 26, 2022 12:25 PM


The new measurement methodologies enable assessment of ad-based carbon emissions across all channels and markets

exchange4media Staff Jul 20, 2022 12:32 PM


GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year

exchange4media Staff Jun 14, 2022 9:02 AM


Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, talks about his book ‘Business of Sports’, and how there is a need to create original academic content in sports management

Ruhail Amin Jun 10, 2022 8:30 AM

Ankett Jain?blur=25

Prior to this, Jain was Vice President-Creative Solutions at Pocket FM

exchange4media Staff Jun 6, 2022 5:47 PM


The playbook is a guide for building communication strategies for e-commerce networks

exchange4media Staff Jun 2, 2022 11:19 AM

e4m content 40 under 40?blur=25

The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects

exchange4media Staff May 31, 2022 8:28 AM


The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m

Shantanu David May 23, 2022 8:49 AM


The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform

exchange4media Staff Apr 27, 2022 9:14 AM


Linda crosses over from her current position as CEO of Mindshare Thailand

exchange4media Staff Apr 22, 2022 1:32 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 16, 2022 8:51 AM

Subhamay Mukhopadhyay?blur=25

Mukhopadhyay will replace Saket Sinha who will take on the role of Chief Growth Officer, mSix&Partners-APAC

exchange4media Staff Apr 14, 2022 1:10 PM


Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry

Javed Farooqui Apr 12, 2022 8:36 AM

Ashutosh Srivastava?blur=25

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region

Javed Farooqui Apr 11, 2022 8:44 AM


GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences

exchange4media Staff Apr 7, 2022 11:52 AM