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It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards

Tanzila Shaikh Nov 18, 2022 10:48 AM


Tushar Vyas, President – Growth and Transformation, GroupM South Asia, talks about what WPP Commerce has in store for the industry, the role of commerce and more

exchange4media Staff Nov 16, 2022 8:18 AM

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Twenty leading advertisers constitute the coalition have proposed a global framework for measuring these emissions and will accelerate the decarbonisation of the world's media supply chain

exchange4media Staff Nov 11, 2022 5:12 PM

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As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman

Naziya Alvi Rahman Nov 9, 2022 8:21 AM


According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place

exchange4media Staff Nov 2, 2022 5:41 PM

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The legacy biryani brand has released three brand films in Malayalam, Tamil and Kannada conceptualised and directed by Group M's Msix

exchange4media Staff Oct 31, 2022 11:19 AM

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Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners

exchange4media Staff Oct 31, 2022 8:37 AM

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Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, believes that synthetic media seems closer than we expected

Niraj Ruparel Oct 28, 2022 8:03 AM


Singh was earlier Executive Vice President, Media, at Isobar India

Neeta Nair Oct 21, 2022 9:01 AM


This season, the popularity of the tournament grew 300%, putting it ahead of NBA and NFL, according to Wavemaker's earned equity report on IPL 2022

exchange4media Staff Oct 10, 2022 3:28 PM


GroupM South Asia CEO Prasanth Kumar spoke to exchange4media Co-Founder Nawal Ahuja at e4m Confluence: The Media investments Summit 2022

exchange4media Staff Oct 10, 2022 8:41 AM


The e4m Media Ace Award was given to the agency for spearheading innovative and path-breaking work

exchange4media Staff Oct 7, 2022 11:32 AM

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The winners have been chosen for driving innovation and path-breaking initiatives in the Indian media landscape

exchange4media Staff Oct 6, 2022 9:25 PM


Instagram has seen stronger adoption compared to other social media and short video platforms, says the report

exchange4media Staff Sep 29, 2022 2:11 PM


The September 2022 GroupM ‘This year, Next Year’ report also says global e-commerce sales are estimated to touch $5.4 trillion this year

exchange4media Staff Sep 21, 2022 6:44 PM

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Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more

Naziya Alvi Rahman Sep 2, 2022 9:02 AM


GroupM India’s clients will gain access through ShareChat to a growing network of influencers and creators

exchange4media Staff Aug 29, 2022 12:48 PM


While Deepika Nikhilender has been named CEO of Xaxis APAC, Brett Poole is the new CEO of Finecast APAC & AUNZ

exchange4media Staff Aug 17, 2022 11:55 AM