Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India

exchange4media Staff Jan 19, 2023 8:09 AM


At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March

exchange4media Staff Jan 18, 2023 12:33 PM

Let’s Play Sports Marketing Summit?blur=25

Experts to discuss the fast-changing landscape of sports marketing, the evolution of brands in the Indian sports industry & more

exchange4media Staff Jan 18, 2023 8:47 AM


Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, shares insights about the technological advancements coming our way in the next year

Niraj Ruparel Dec 29, 2022 8:23 AM

Rajesh Kannan?blur=25

Kannan was associated with GroupM for nearly 15 years

exchange4media Staff Dec 24, 2022 5:59 PM


As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026

exchange4media Staff Dec 16, 2022 11:58 AM


Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast

exchange4media Staff Dec 8, 2022 8:26 AM


At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per cent and so there is still room for growth

exchange4media Staff Dec 7, 2022 5:08 PM


Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava Dec 7, 2022 8:44 AM


With Kantar, the addressable TV company will also unveil 'The Changing Landscape of Indian Television' report at the summit in Mumbai

exchange4media Staff Dec 6, 2022 4:28 PM

GroupM report?blur=25

According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent

exchange4media Staff Dec 5, 2022 5:39 PM

digital trends?blur=25

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year

Kanchan Srivastava Dec 5, 2022 8:44 AM


Dafydd Woodward, Global Managing Director, INCA, GroupM’s Influence and Content business, delivered the keynote address at the unveiling of the e4m-INCA Influencer Marketing Report 2022

exchange4media Staff Dec 1, 2022 4:16 PM


Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years

exchange4media Staff Dec 1, 2022 8:25 AM


The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers

exchange4media Staff Nov 30, 2022 1:45 PM


Rana Barua, Group CEO of Havas Group India - has been unanimously elected Vice-President of the Association

exchange4media Staff Nov 28, 2022 11:21 AM