groupm
e-commerce?blur=25

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

Wavemaker Supr?blur=25

As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

exchange4media Staff Feb 6, 2020 1:38 PM

GroupM TYNY?blur=25

Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020

exchange4media Staff Feb 5, 2020 12:11 PM

Instagram?blur=25

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Prasanth Kumar?blur=25

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

Saint Gobain?blur=25

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff Jan 18, 2020 10:28 AM

GroupM?blur=25

According to the report, Mindshare, MediaCom and Wavemaker remain the top five networks globally

exchange4media Staff Dec 19, 2019 10:32 AM

Wavemaker India?blur=25

Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM

Motion Content Group?blur=25

Motion Content Group and Film Critics Guild, in collaboration with Vistas Media Capital, recognised talent in storytelling through the Critic's Choice Shorts and Series Awards (CCSSA)

Ronald Rodrigues Dec 12, 2019 8:29 AM

GroupM’s Essence - Livspace?blur=25

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

Global advertising growth?blur=25

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff Dec 9, 2019 9:27 PM

GroupM This Year Next Year Report?blur=25

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

Mindshare India?blur=25

The new voice-driven platform aims to help brands drive engagement in remote media-dark areas of India on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls

exchange4media Staff Dec 2, 2019 3:32 PM

essence?blur=25

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

exchange4media Staff Nov 28, 2019 8:45 AM

Star Disney Mindshare?blur=25

Industry sources claim the Rs 350-400 crore account will continue to be managed by Mindshare India. All leading agencies including Publicis and OMD participated in the pitch

Naziya Alvi Rahman Nov 22, 2019 5:20 PM

Mark Patterson?blur=25

According to media reports, GroupM’s Global CEO Christian Juhl announced Patterson’s promotion to a New-York based global COO role as a part of the company’s global leadership realignment

exchange4media Staff Nov 15, 2019 5:55 PM

GroupM Motivator?blur=25

Motivator will handle both offline and digital media strategy, planning and buying, and key strategic initiatives for Soothe Healthcare

exchange4media Staff Nov 14, 2019 1:41 PM

GroupM?blur=25

While Sidharth Parashar will be President - Investments and Pricing, Ashwin Padmanabhan has been named President - Partnerships and Trading

exchange4media Staff Nov 13, 2019 6:44 PM

WPP wins AXA’s global media account?blur=25

Wavemaker and GroupM will be handling the AXA account in close to 30 markets across EMEA, Asia and LATAM. Wavemaker will be working on all markets, except France which will be handled by GroupM

exchange4media Staff Nov 6, 2019 8:39 AM