At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March

exchange4media Staff Jan 18, 2023 12:33 PM

Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava Dec 7, 2022 8:44 AM

The report informs India is the ninth-largest market based on the total size of ad revenue

exchange4media Staff Dec 6, 2021 6:01 PM

The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016

exchange4media Staff Jun 14, 2021 6:08 PM

Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels

Naziya Alvi Rahman Mar 1, 2021 8:22 AM

TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year

exchange4media Staff Feb 16, 2021 12:48 PM

The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global pandemic

exchange4media Staff Nov 17, 2020 5:13 PM

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

In the second State of the Video report, GroupM delivered many valuable insights into the industry-wide changes that are shaping the video ecosystem

exchange4media Staff Nov 12, 2018 8:35 AM