grey
Is social marketing enough to crack the digital space??blur=25

To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy

Saloni Surti Jul 3, 2013 9:30 AM

Video: There is no overlap between various media - Sudhir Nair?blur=25

Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital

Saloni Surti Jun 28, 2013 8:18 AM

Grey powers launch campaign for Times Pro?blur=25

The brief to Grey India during the pitch was to launch the Times Centre for Learning in a way that it resonates best with fresh graduates

exchange4media Staff Jun 24, 2013 5:37 PM

Stage set for Indian Digital Media Awards 2013?blur=25

After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow

Saloni Surti Jun 24, 2013 8:09 AM

Advtg wants to gain more self respect that it ever has: Dheeraj Sinha?blur=25

The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide

Priyanka Mehra Jun 21, 2013 10:21 AM

Advtg wants to gain more self respect that it ever has: Dheeraj Sinha?blur=25

The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide

Priyanka Mehra Jun 21, 2013 8:15 AM

Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions?blur=25

Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze

Priyanka Nair Jun 19, 2013 10:18 AM

Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions?blur=25

Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze

Priyanka Nair Jun 19, 2013 10:18 AM

"IDMA is increasingly gaining recognition from the mktg fraternity"?blur=25

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

Saloni Surti Jun 14, 2013 9:11 AM

Maxus leads IDMA 2013 shortlists with 20 nominations?blur=25

Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries

Saloni Surti Jun 11, 2013 3:20 AM

Creative vs. Suits? Not anymore...?blur=25

With increased partnership between clients & creative leaders, industry stalwarts share a perspective on the evolving role of a 'suit' in advtg

Priyanka Mehra Jun 7, 2013 8:21 PM

I am not reinventing Grey’s positioning: Jishnu Sen?blur=25

The board is written, it is about getting a new batch of students back into the classroom, says the President & Chief Executive Officer of Grey India

exchange4media Staff May 25, 2013 7:48 PM

Dell India celebrates personal achievement in new campaign?blur=25

Dell India’s new campaign reaches out to the youth and showcases how Dell Inspiron is an enabler of youth’s passion and ‘Can Do’ spirit

exchange4media Staff May 17, 2013 3:51 AM

Brands creating customer pull with TVCs on YouTube?blur=25

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect

Priyanka Nair May 16, 2013 9:06 PM

Will we see the revival of the 'long copy'??blur=25

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

RBNL entrusts multiple brands with Grey India?blur=25

Grey Delhi will handle Big FM, Big Magic (UP, MP, Bihar and Jharkhand) & Spark Punjabi, Grey Mumbai will handle Big CBS Prime, Big CBS Love & Big RTL Thrill

exchange4media Staff Apr 15, 2013 7:45 PM

Expectations, rather unexpectations galore: Goafest 2013?blur=25

I expect the beer to run out. I unexpect that the bitching and gossiping runs out too at Goafest, says Amit Akali of Grey India

Amit Akali Apr 5, 2013 5:01 AM

Expectations, rather unexpectations galore: Goafest 2013?blur=25

I expect the beer to run out. I unexpect that the bitching and gossiping runs out too at Goafest, says Amit Akali of Grey India

Amit Akali Apr 5, 2013 4:36 AM

Havas Worldwide ropes in Gaurav Soi and Tiraz Balaporia?blur=25

Soi joins as Vice President, Havas Worldwide Mumbai, while Balaporia joins as Vice President and Office Head, Havas Worldwide Bangalore

exchange4media Staff Apr 2, 2013 7:27 PM

Taproot gets India Gold, also bags 'Creative Agency of the Year' @AdFest?blur=25

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34

Priyanka Mehra Mar 20, 2013 7:40 PM