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Amit Akali bids adieu to Grey Worldwide as NCD?blur=25

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said

Priyanka Mehra Feb 14, 2014 5:00 PM

SpiceJet meets creative agencies?blur=25

SpiceJet is on the lookout for a creative partner. The airline is meeting agencies in Delhi, who have been asked to present their ideas

Twishy Feb 6, 2014 8:07 AM

Guest Column: Thank God, I am in advertising: Bodhisatwa Dasgupta?blur=25

There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director

Bodhisatwa Dasgupta Jan 30, 2014 9:03 AM

Vikram Gaikwad puts in his papers at Creativeland Asia?blur=25

"With the coming of the new year, I have decided to move on and make time for my other areas of interests," said Gaikwad on his decision to move on

exchange4media Staff Dec 24, 2013 7:48 AM

Vikram Gaikwad puts in his papers at Creativeland Asia?blur=25

“With the coming of the new year, I have decided to move on and make time for my other areas of interests,” said Gaikwad on his decision to move on

exchange4media Staff Dec 23, 2013 5:59 PM

Grey to acquire majority stake in rural communications & mktg firm RC&M?blur=25

RC&M marks WPP's 12th acquisition in India in the last nine years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors

exchange4media Staff Dec 20, 2013 7:45 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

Are you ready for a game with chess Grandmaster Viswanathan Anand??blur=25

Crocin Cold & Flu Max's Facebook Chess Challenge allows consumers to win 5 daily prizes; 10 lucky winners will get to meet Anand & one of them will get to play a game of chess with him

Twishy Nov 20, 2013 8:26 AM

HLL Lifecare scouts for media and creative agencies?blur=25

The pitch process recently took place in Chennai, the result of which will be declared in Dec 2013. The size of the business is estimated to be in the range of Rs 6 cr-Rs 7 cr

Deepa Balasubramanian Nov 16, 2013 8:52 AM

I want to change the way we're looked at: Bodhisatwa Dasgupta?blur=25

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra Nov 13, 2013 9:35 AM

I want to change the way we're looked at: Bodhisatwa Dasgupta?blur=25

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra Nov 13, 2013 8:08 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Guest Column: Good begets good - Bodhisatwa Dasgupta?blur=25

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM

Guest Column: Shorts maketh a creative person. <i>Not</i>.?blur=25

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta Sep 30, 2013 8:14 AM

Grey elevates Vishnu Srivatsav & Goral Ajmera to Sr Exec Creative Directors?blur=25

Srivatsav and Ajmera will head the creative team in Grey Mumbai and report to NCDs Malvika Mehra and Amit Akali

exchange4media Staff Sep 25, 2013 4:42 PM

Grey elevates Vishnu Srivatsav & Goral Ajmera to Sr Exec Creative Directors?blur=25

Srivatsav and Ajmera will head the creative team in Grey Mumbai and report to NCDs Malvika Mehra and Amit Akali

exchange4media Staff Sep 25, 2013 4:41 PM

Zen &amp; the art of how not to be a dinosaur?blur=25

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant &amp; refrain from turning into dinosaurs

Bodhisatwa Dasgupta Aug 13, 2013 8:19 AM

Grey India appoints Samir Datar as VP &amp; Branch Head for Delhi?blur=25

Datar will report to Jishnu Sen, CEO &amp; President, Grey India. He has over 20 years of experience

exchange4media Staff Aug 13, 2013 7:24 AM

Wockhardt Hospitals scouts for digital agency?blur=25

A multi-agency pitch is underway in Mumbai. The current creative agency on record is DDB Health &amp; Lifestyle, while Lintas Media Group is the media agency on record

Priyanka Mehra Aug 2, 2013 8:19 AM

Video: "Every stream of communication will flourish for next few years in India"?blur=25

Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing

Priyanka Mehra Jul 24, 2013 8:00 AM