grey
ASCI to crack the whip on skin lightening products ads; Fair or unfair??blur=25

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra Jun 13, 2014 9:32 AM

exchange4media's IDMA 2014 winners celebrate big wins?blur=25

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

DDB Mudra West appoints Manoj Bhavnani as Senior Creative Director?blur=25

Bhavnani joins DDB Mudra West from Bates India, where he was Creative Director working on some of the agency’s biggest accounts such as FIAT, Tata AIG and Colgate

exchange4media Staff Jun 10, 2014 8:47 AM

Indiabulls Housing Finance celebrates the spirit of the hardworking Indian?blur=25

Conceptualised by Grey Mumbai, the campaign depicts the consumer’s emotional journey during the process of seeking and obtaining a home loan approval

exchange4media Staff Jun 7, 2014 10:16 AM

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014?blur=25

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobile Media Agency of the Year

exchange4media Staff Jun 7, 2014 8:43 AM

Grey India bags creative duties of Fenesta?blur=25

The account will be handled from Grey India's Delhi office. Meanwhile, Grey Bangalore has brought on board Mark Flory as the new Art Head & Senior Creative Director

exchange4media Staff Jun 4, 2014 9:52 AM

Interactive Avenues, Maxus among lead nominees at exchange4media's IDMA 2014?blur=25

Interactive Avenues leads the nominees' list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries

exchange4media Staff Jun 4, 2014 8:33 AM

Grey India bags creative duties of Fenesta?blur=25

The account will be handled from Grey India's Delhi office. Meanwhile, Grey Bangalore has brought on board Mark Flory as the new Art Head & Senior Creative Director

exchange4media Staff Jun 4, 2014 7:51 AM

One bad day shouldn't create prejudices: Pratap Bose?blur=25

The President of Ad Club & Chairman of the Awards Governing Council, in a candid chat, talks about making Goafest 2014 a success even as the festival has drawn flak from a section of adlanders

Priyanka Mehra May 15, 2014 9:52 AM

Creative leaders bat for Goafest, want it to be future forward?blur=25

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies

Priyanka Mehra May 5, 2014 10:38 AM

Creative leaders bat for Goafest, want it to be future forward?blur=25

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies

Priyanka Mehra May 5, 2014 9:32 AM

Goafest 2014 sees steep slide in entries as larger agencies stay away?blur=25

Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries

Priyanka Mehra Apr 29, 2014 8:26 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

WPP net new biz dips marginally to $1.275 bn YoY in Q1 of 2014?blur=25

WPP had reported net new business of $1.504 bn in the first quarter last year. A recent surge of new business activity & net new business wins reflect significant reviews of client relationships

exchange4media Staff Apr 26, 2014 8:20 AM

Brazil, Russia, India, China account for over $530 mn revenue for WPP in Q1 of 2014?blur=25

WPP has reported revenue growth of 1.5 per cent, with like-for-like growth of 7.0 per cent, 2.6 per cent growth from acquisitions and -8.1 per cent from currency

exchange4media Staff Apr 25, 2014 2:43 PM

Nike does it again?blur=25

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

HDFC Mutual Fund's latest campaign highlights cancer's cruel choice?blur=25

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy Mar 19, 2014 8:01 AM

AdFest 2014: Golds for MWG India, Grey Worldwide, Creativeland Asia?blur=25

Indian agencies have scored 14 metals so far at AdFest 2014. McCann Worldgroup India has bagged three Golds, while Grey Worldwide & Creativeland Asia have won one Gold each

exchange4media Staff Mar 8, 2014 11:20 AM

Coke takes the masses route to spread happiness?blur=25

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

Rs 250-plus crore Reliance Communication biz up for grabs?blur=25

The creative pitch, which is in its initial stages, is taking place in Mumbai. Grey Worldwide is currently handling the creative duties of Reliance Communications

Priyanka Mehra Feb 17, 2014 7:58 AM