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Rewind 2015:Guest Column: It’s time to unlearn: Dheeraj Sinha?blur=25

As 2015 comes to an end, Dheeraj Sinha, Chief Strategy Officer, Grey South & South East Asia writes about the changes which the advertising industry needs to undergo in order to stay relevant. Sinha outlines three main shifts that need to take place for this………

Dheeraj Sinha Dec 28, 2015 9:02 AM

Rewind 2015:Guest Column: It’s time to unlearn: Dheeraj Sinha?blur=25

As 2015 comes to an end, Dheeraj Sinha, Chief Strategy Officer, Grey South & South East Asia writes about the changes which the advertising industry needs to undergo in order to stay relevant. Sinha outlines three main shifts that need to take place for this………

Dheeraj Sinha Dec 28, 2015 8:13 AM

GREY group’s Batey launches #NotSoFilmy campaign for vivo with a video ‘Nayi Subah’?blur=25

With Nayi Subah, #NotSoFilmy campaign has moved into its final leg with the preparation of a music album. The album is slated for a 2016 release

exchange4media Staff Nov 21, 2015 6:53 AM

Grey Group’s Batey launches new campaign #NotSoFilmy for Vivo smartphones?blur=25

Independent of each other, artists Uday Benegal, Monica Dogra and Prateek Kuhad accepted Vivo’s challenge to compose a not-so-filmy song for Diwali

exchange4media Staff Nov 7, 2015 8:52 AM

Grey Group India appoints Salil Inamdar as the National Head – Digital Content & Creative?blur=25

Inamdar joins from Interactive Avenues where he was heading digital creative and content

exchange4media Staff Oct 20, 2015 2:53 PM

Grey Group India appoints Leroy Alvares as President Digital Services?blur=25

In Alvares’ previous stint, he has served as the President of Rediffusion Y&R Digital, Rediffusion-Wunderman and Sudler & Hennessey India

exchange4media Staff Oct 6, 2015 11:55 AM

Restricting condom ads to ‘adult viewing slot’ is like putting India in dark ages in era of global progressiveness?blur=25

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism

Sarmistha Neogy Oct 6, 2015 8:44 AM

Grey Group's campaign for lifestyle brand Shazé goes anti-label?blur=25

The brand's new campaign borrows from the bans, protests, stereotypes that have recently been imposed on the public and encourages the audience to break away from any form of labelling

exchange4media Staff Oct 3, 2015 8:28 AM

Dell India launches early campaign to tap festive market share?blur=25

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree impact - across all media with television, radio, print, OOH, cinema and digital activations

Ankur Singh Sep 22, 2015 8:04 AM

Grey Group India wins creative duties of Parakh Agro?blur=25

The account was won following a multi-agency pitch. Since the FMGC company is headquartered in Pune, the agency’s Mumbai office will handle the account

exchange4media Staff Aug 25, 2015 6:24 PM

Grey wins creative mandate of Usha Fans?blur=25

The account was won in a multi-agency pitch process and will be handled by the agency’s Delhi office, under the leadership of Samir Datar, Vice President and Branch Head, Grey Delhi

exchange4media Staff Aug 5, 2015 12:28 PM

Sandipan Bhattacharyya joins GREY group India as Chief Creative Officer?blur=25

He will oversee the Mumbai, Gurgaon (New Delhi/NCR) and Bengaluru offices across all platforms including advertising, digital and below the line

exchange4media Staff Jul 16, 2015 11:45 AM

Cannes 2015: BBDO and McCann shine at Cannes?blur=25

2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival

exchange4media Staff Jun 29, 2015 9:31 AM

Cannes 2015: 18 Indian entries shortlisted for Press Lions?blur=25

McCann and Grey both have 5 shortlisted entries, 3 entries from Cheil, 3 from Contract and 2 from Taproot make it to the shortlist

exchange4media Staff Jun 22, 2015 1:38 PM

15 Indian entries shortlisted for Outdoor Lions, McCann leads with 4 entries?blur=25

McCann Worldgroup India has managed to garner maximum shortlists with 4 entries. Close on the heels were Grey Worldwide India, Creative Land Asia, Mumbai, and Ogilvy & Mather, Mumbai with three entries each

exchange4media Staff Jun 22, 2015 1:37 PM

1 Year of Modi Govt: PM delivered the bang for the buck, say ad honchos?blur=25

Ogilvy's Piyush Pandey, FCB Ulka's MG Parameswaran, Grey's Sunil Lulla, Rediffusion Y&R's Dhunji Wadia and Taproot's Santosh Padhi give their views on PM Modi's one year as the head of nation, and expectations from him going forward

Priyanka Mehra and Aditi Raval May 26, 2015 8:01 AM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'?blur=25

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM