grey-worldwide
IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Guest Column: Good begets good - Bodhisatwa Dasgupta?blur=25

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM

Guest Column: Shorts maketh a creative person. <i>Not</i>.?blur=25

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta Sep 30, 2013 8:14 AM

Zen &amp; the art of how not to be a dinosaur?blur=25

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant &amp; refrain from turning into dinosaurs

Bodhisatwa Dasgupta Aug 13, 2013 8:19 AM

Advtg wants to gain more self respect that it ever has: Dheeraj Sinha?blur=25

The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide

Priyanka Mehra Jun 21, 2013 10:21 AM

Advtg wants to gain more self respect that it ever has: Dheeraj Sinha?blur=25

The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide

Priyanka Mehra Jun 21, 2013 8:15 AM

Brands creating customer pull with TVCs on YouTube?blur=25

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect

Priyanka Nair May 16, 2013 9:06 PM

Will we see the revival of the 'long copy'??blur=25

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

Havas Worldwide ropes in Gaurav Soi and Tiraz Balaporia?blur=25

Soi joins as Vice President, Havas Worldwide Mumbai, while Balaporia joins as Vice President and Office Head, Havas Worldwide Bangalore

exchange4media Staff Apr 2, 2013 7:27 PM

Taproot gets India Gold, also bags 'Creative Agency of the Year' @AdFest?blur=25

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34

Priyanka Mehra Mar 20, 2013 7:40 PM

TapRoot leads metal tally @AdFest 2013, Grey & McCann follow?blur=25

TapRoot India bags 6 metals on day one of the AdFest results; Grey Worldwide and McCann Worldgroup India win 2 metals each; no gold for India yet

Priyanka Mehra Mar 19, 2013 7:29 PM

Taproot India hires Pallavi Chakravarti?blur=25

Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide

exchange4media Staff Sep 28, 2012 7:59 PM

Taproot India hires Pallavi Chakravarti?blur=25

Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide

exchange4media Staff Sep 28, 2012 7:59 PM

DDB Mudra, Leo Burnett & McCann lead India haul at Adfest?blur=25

Indian agencies bring home 27 metals &ndash; 2 Golds, 12 Silvers and 13 Bronzes; DDB Mudra leads with 9 metals followed by Leo Burnett with 6 and McCann with 5

exchange4media Staff Mar 22, 2012 8:22 AM

DDB Mudra leads at AdFest; McCann, Leo Burnett get a Gold each?blur=25

DDB Mudra is leading the metal tally at the ongoing Adfest 2012 with nine metals in total. Leo Burnett and McCann are next, each of them bringing home a Gold

exchange4media Staff Mar 20, 2012 7:47 PM

Grey Worldwide bags creative duties of S Kumars’ Belmonte?blur=25

Following a multi-agency pitch, it is learnt that Grey Worldwide has bagged the creative business of Belmonte, the economy menswear brand from S Kumars.

Tasneem Limbdiwala Jul 26, 2011 8:43 AM

Dabur realigns creative duties for skincare biz?blur=25

Sources close to the development have informed that Dabur India has divided its skincare brands between Law &amp; Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

Preeti Hoon Feb 11, 2011 7:22 AM

Dabur skin care pitch update: Client denies Grey’s involvement?blur=25

The creative pitch for Dabur&rsquo;s skin care brands has taken a new turn. Refuting Grey&rsquo;s claim of retaining the business, Dabur India&rsquo;s spokesperson stated, &ldquo;Grey Worldwide was never invited for the pitch, so there&rsquo;s no question of them bagging the account.&rdquo;

Preeti Hoon Jan 21, 2011 7:59 AM

Grey Worldwide’s brand activation arm G2 bags Volkswagen India digital biz?blur=25

Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide&rsquo;s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.

Tasneem Limbdiwala Nov 29, 2010 7:30 AM

Honda scouts for creative partner to launch its new car?blur=25

Car manufacturer Honda Siel Cars India Ltd is on the verge of launching a new small car in the Indian market and has launched the hunt to zero in on a creative agency that will handle this new brand. According to senior sources in the industry, it is an invitational pitch.

Preeti Hoon Nov 10, 2010 7:34 AM