Grey India is all charged up after the restructuring of sorts in the recent months. Hari Krishnan returned to the agency’s fold recently to head Mumbai. The agency is also upbeat about the two NCD structure in form of Malvika Mehra and Amit Akali. In an exclusive conversation with exchange4media, Jishnu Sen, COO, Grey India, shares his vision and growth plans of the agency in 2010.
It’s a homecoming of sorts for Hari Krishnan, who is back at Grey India as the VP & Branch Head, Grey Mumbai. The position had been left vacant for over a year now. Prior to this, Krishnan was with STAR India in the channel’s marketing division for a few months. Hari’s first innings at Grey started in 2007 when he joined to head Grey Bangalore. He is credited with building the branch successfully, retaining and consolidating clients and building a highly efficient team.
Close on the heels of bagging the Ferrero Group portfolio, Grey India has reportedly added Dabur’s Fem and Oxybleach business to its kitty. The accounts have been won by the agency’s Delhi office. The wins come on the back of multi-agency pitches. Though no official confirmation was forthcoming at the time of filing the report, highly placed sources have confirmed the wins.
Following a multi-agency pitch for Ferrero Group’s mint brand Tic-Tac, Grey India has been assigned the creative duties of the entire portfolio of the group. Orchard Advertising is the incumbent agency. According to industry sources, the account size is estimated in the region of Rs 8-10 crore.