Grey Digital wins Silver at ECHO Awards for 'Life of I' campaign?blur=25

The campaign was created to promote the premiere of the movie 'Life of Pi' on Star Movies, mining users' social data with gamification elements enabling them to experience the iconic moments that Pi had in the film

exchange4media Staff Nov 8, 2014 2:28 PM

exchange4media's IDMA 2014 winners celebrate big wins?blur=25

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014?blur=25

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobile Media Agency of the Year

exchange4media Staff Jun 7, 2014 8:43 AM

Interactive Avenues, Maxus among lead nominees at exchange4media's IDMA 2014?blur=25

Interactive Avenues leads the nominees' list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries

exchange4media Staff Jun 4, 2014 8:33 AM

Are you ready for a game with chess Grandmaster Viswanathan Anand??blur=25

Crocin Cold & Flu Max's Facebook Chess Challenge allows consumers to win 5 daily prizes; 10 lucky winners will get to meet Anand & one of them will get to play a game of chess with him

Twishy Nov 20, 2013 8:26 AM

Is social marketing enough to crack the digital space??blur=25

To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy

Saloni Surti Jul 3, 2013 9:30 AM

Video: There is no overlap between various media - Sudhir Nair?blur=25

Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital

Saloni Surti Jun 28, 2013 8:18 AM

Stage set for Indian Digital Media Awards 2013?blur=25

After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow

Saloni Surti Jun 24, 2013 8:09 AM

"IDMA is increasingly gaining recognition from the mktg fraternity"?blur=25

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

Saloni Surti Jun 14, 2013 9:11 AM

Maxus leads IDMA 2013 shortlists with 20 nominations?blur=25

Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries

Saloni Surti Jun 11, 2013 3:20 AM

My favourite RJ: Malishka?blur=25

Malishka understands the responsibility and grace required to keep a morning show going, says Sudhir Nair of Grey Digital

Saloni Surti Feb 8, 2013 7:54 PM

Quick five with Grey Digital’s Navin Kansal?blur=25

"It is very important to look at digital as a way of life than a mere communication platform," says the Group Creative Director of Grey Digital

Priyanka Nair Nov 21, 2012 7:30 PM

Augmented Reality: Ad gimmickry or mktg technology?blur=25

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Twishy Nov 20, 2012 8:45 PM

Volkswagen Jetta’s social media campaign takes Twitter by storm?blur=25

With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.

Shubhi Tandon Sep 5, 2011 9:18 AM